A recent survey conducted by Roosevelt High revealed more than half of its students see at least one ad for alcohol every day.
The campaign is called *Taking Back Our Billboards.” The idea is to reduce alcohol advertisement exposure for high schoolers.
One features Roosevelt students from eight different walks of life with the caption “I choose my education over alcohol.”
The school’s Friday Night Live chapter has plans for at least two billboards in Southeast Fresno.
“Coming from me as a youth I have friends that say drinking is this and drinking is my life and OK it’s your life but what about your life. You’re just going to throw away your life for alcohol,” said sophomore Christina Garcia.
Students we spoke to say alcohol is way too easy for them to get their hands on. In fact, many say that’s what’s prompted them to take this stand.
“When we go to parties, my uncles would give my cousins drinks when they’re 18, so you’re basically breaking the law. I came to a point where I’m taking a stand so I’m going to do something to change that,” said sophomore Nicole Lee.
The billboard will be up for about four weeks and is being paid for through school non-profit organizations.