A new report has exposed the Australian alcohol industry’s heavy reliance on risky drinkers, with over 3.8 million Aussies averaging more than four standard drinks of alcohol a day, twice the recommended health guidelines.
Targeted by the alcohol industry and branded ‘super consumers’, the industry’s best customers represent just 20 per cent of Australians aged 14 and above, yet they account for a staggering 74.2 per cent all the alcohol consumed as a nation each year.
A new report prepared by the Foundation for Alcohol Research and Education (FARE) underlines how dependent Australia’s alcohol industry has become on ensuring its best customers continue to drink at dangerously high levels.