Australians done with alcohol branded sports sponsorshipNew research in commission of the Australian Salvation Army shows that 67.2% of Australians believe alcohol sponsorship should be removed from sports. The study, which is part of the Australian Alcohol Awareness Week, also found that 72.9% believe alcohol and sport have become too closely related.

The Roy Morgan study, which surveyed more than 1000 adult Australians, was grounds for the Salvation Army to call on the Federal Government to review alcohol advertising. A spokesperson said this decision was motivated by the impact on children and young people.

The study also shows that more than 70% of the respondents believe the alcohol industry’s self-regulatory advertising scheme should end. Furthermore, 78% said to be concerned about the use of social media as an advertising medium to reach those under 25 years and 70.3% believe the amount of advertising encourages under 25s to drink more.

“We want to see Australians empowered to make smart choices about alcohol use. We are deeply concerned that the high level of alcohol promotion and advertising has a negative impact on those choices,” said the Salvation Army.

Read more on the website of the Salvation Army>>

Source: 10/21/13

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