While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests … Read More →
Authors: Brian A. Primack, Auden C. McClure, Zhigang Li, & James D. Sargent
Title: Receptivity to and Recall of Alcohol Brand Appearances in U.S. Popular Music and Alcohol-Related Behaviors
Journal: Alcoholism: Clinical and Experimental Research. Article first published online: 9 APR 2014. DOI: 10.1111/acer.12408 … Read More →
Scientific studies suggest that seeing alcohol in movies makes youngsters drink earlier and drink more extensively. By looking at the volume of product placement in movies and TV programs, alcohol producers seem to be aware of the strong impact of this kind of marketing in films. This EUCAM trend report describes the findings of an … Read More →