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      • SUPER STRONG, SUPER SIZED & SUPER CHEAP
      • ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES
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    • The Seven Key Messages of the Alcohol Industry
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    • 1. Literature on the influence of alcohol marketing on the drinking behavior of minors
      • 1.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of minors
      • 1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors
      • 1.3. Literature on the influence of alcohol sponsorship on the drinking behavior of minors
    • 2. Literature on the influence of alcohol marketing on the drinking behavior of adults
      • 2.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of adults
      • 2.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of adults
      • 2.3. Literature on the influence of alcohol sponsorship on the drinking behavior of adults
    • 3. Literature on the influence of alcohol marketing and sponsorship on the drinking behavior of special (risk) groups (incl. marketing at women).
    • 4. Literature of the impact of drinking by adults in the presence of children
    • 5. Literature on the regulation of alcohol marketing
      • 5.1. Literature on self-regulation of alcohol marketing
      • 5.2. Literature on legal regulation of traditional alcohol marketing
      • 5.3. Literature on legal regulation of online alcohol marketing
      • 5.4. Literature about the regulation of alcohol marketing in specific countries
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      • 8.1. Literature about the influence of the alcohol industry on alcohol policy
      • 8.2. Literature on the strategies and investments of the alcohol industry
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    • 10. Content analyses of alcohol marketing
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  • the seven key messages
    • Seven Key Messages: German Edition
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    • The Seven Key Messages (2010 edition)

The seven Key Messages of the Alcohol Industry (Lithuanian edition)


Šiuo leidiniu siekiama informuoti visuomenę, sveikatos ir politikos profesionalus apie alkoholio pramonės mėginimus daryti įtaką alkoholio kontrolės politikai pasaulyje, atskleisti metodus, kuriais siekiama sukliudyti veiksmingai alkoholio kontrolės politikai.

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