Authors: Brad Ridout, Andrew Campbell & Louise Ellis Title: ‘Off your Face(book)’: Alcohol in online social identity construction and its relation to problem drinking in university students Journal: Drug and Alcohol Review (January 2012), 31, 20–26 Abstract Introduction and Aims: Alcohol is a key component of identity exploration for many young people, yet few studies have investigated identity construction in Read More →

Authors: Ross Gordon, Fiona Harris, Anne Marie Mackintosh, Crawford Moodie Title: Assessing the cumulative impact of alcohol marketing on young people’s drinking: Cross-sectional data findings Journal: Addiction Research & Theory, 2011, Vol. 19, No. 1 : Pages 66-75 Abstract As alcohol marketing remains a highly debated and politically charged issue, we examine the cumulative impact of alcohol marketing on alcohol Read More →

Authors:En-Yi Lin, Sally Caswell, Ru Quan You, Taisia Huckle Title: Engagement with alcohol marketing and early brand allegiance in relation to early years of drinking Journal: Addiction Research & Theory Abstract Background: This study aimed to examine the relationship between measures of awareness to marketing and drinking among a sample of young people in New Zealand. The sample Read More →

Alcohol marketing on the internet and other new media is on the rise. This trend report shows how advertisers utilize the possibilities of new media by creating interactive marketing that is more and more personalized to attract specific target groups. The report shows how alcohol advertisers attract young people by approaching them at several social Read More →

With tightening regulations on alcohol marketing, alcohol producers develop new initiatives to make customers aware of their brands and products. One such recent development is the use of Corporate Social Responsibility to build on the image of the companies. This boiles down to alcohol producers claiming to take responsibility in informing customers about responsible drinking Read More →

With female alcohol consumption increasing, brands and manufacturers are targeting women more within this sector. With 2.2% of products launched in the liqueurs and alcohol sector aimed at women (compared with 1.1% for men), formulating and marketing the category to suit them is clearly an opportunity (1). Advertisements like to enforce this drinking trend by Read More →

Recent scientific literature warns for the harmful combination of alcoholic beverages with energy drinks. This combination strengthens the risks of alcohol related problems since the energy drink masks the level of intoxication. Nevertheless, this mix of drinks is very popular especially among young people. Alcohol producers make use of this demand by introducing canned alcoholic Read More →