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      • ALCOHOL MARKETING DURING THE 2014 WORLD CUP FOOTBALL
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      • SUPER STRONG, SUPER SIZED & SUPER CHEAP
      • ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES
      • ALCOHOL ADVERTISING IN NEW MEDIA
      • CORPORATE SOCIAL RESPONSIBILITY
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      • THE EFFECTS OF ONLINE MARKETING
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      • THE IMPACT OF ALCOHOL MARKETING
      • LEGAL POSSIBILITIES OF A BAN IN EUROPE
      • TESTING ALCOHOL MARKETING REGULATIONS
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      • YOUNG PEOPLE AND ALCOHOL PROMOTION
      • WHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING
      • ALCOHOLIC ENERGY DRINKS IN EUROPE
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    • The Seven Key Messages of the Alcohol Industry
  • Scientific Literature
    • 1. Literature on the influence of alcohol marketing on the drinking behavior of minors
      • 1.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of minors
      • 1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors
      • 1.3. Literature on the influence of alcohol sponsorship on the drinking behavior of minors
    • 2. Literature on the influence of alcohol marketing on the drinking behavior of adults
      • 2.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of adults
      • 2.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of adults
      • 2.3. Literature on the influence of alcohol sponsorship on the drinking behavior of adults
    • 3. Literature on the influence of alcohol marketing and sponsorship on the drinking behavior of special (risk) groups (incl. marketing at women).
    • 4. Literature of the impact of drinking by adults in the presence of children
    • 5. Literature on the regulation of alcohol marketing
      • 5.1. Literature on self-regulation of alcohol marketing
      • 5.2. Literature on legal regulation of traditional alcohol marketing
      • 5.3. Literature on legal regulation of online alcohol marketing
      • 5.4. Literature about the regulation of alcohol marketing in specific countries
    • 6. Literature on labeling
    • 7. Literature on media literacy
    • 8. Literature about the alcohol industry
      • 8.1. Literature about the influence of the alcohol industry on alcohol policy
      • 8.2. Literature on the strategies and investments of the alcohol industry
    • 9. Literature on alcohol-related consequences
    • 10. Content analyses of alcohol marketing
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  • the seven key messages
    • Seven Key Messages: German Edition
    • Seven Key Messages: Italian Edition
    • Seven Key Messages: Dutch Edition
    • The Seven Key Messages (2010 edition)

EUCAM CONFERENCE – 23 NOVEMBER 2009

How to anticipate on actions by economic operators

invitation-23-11-09

Agenda eucam conference 2009 (270 kB)

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