Drug and Alcohol Review (2017) DOI: 10.1111/dar.12596 How alcohol industry organisations mislead the public about alcohol and cancer MARK PETTICREW1 , NASON MAANI HESSARI1 , CÉCILE KNAI1 & ELISABETE WEIDERPASS2,3,4,5 1Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London, UK, 2Department of Medical Epidemiology and Biostatistics, Karolinska Institutet, Stockholm, Sweden, Read More →

Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis International Journal of Environmental Research and Public Health Richard I. Purves 1,* , Nathan Critchlow 1, Martine Stead 1, Jean Adams 2 and Katherine Brown 3 1 Institute for Social Marketing and UK Centre for Tobacco & Alcohol Studies, Faculty of Health Sciences Read More →

Children’s exposure to alcohol marketing within supermarkets: An objective analysis using GPS technology and wearable cameras T. Chambersa, b, , , A.L. Pearsona, b, J. Stanleya, M. Smitha, M. Barra, C. Ni Mhurchuc, L. Signala a Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand b Department of Geography, Environment & Spatial Read More →

The alcohol industry spreads and perpetuates a number of myths in order to distort the truth about scientific facts concerning the harm their products cause and the most cost-effective and impactful policy solutions to prevent and reduce that burden of harm. Big Alcohol works aggressively to spread myths about the effects of alcohol and the Read More →

Today, the first of June, the Lithuanian Parliament voted for important changes to the Alcohol Control Law. After lengthy discussions and some minor amendments to the proposals, the ‘alcohol control regulation package’  was adopted 101 votes for, 10 against, with 10 abstaining. Some amendments will become effective from 2018, while others as of 2020. Parliament decided that people under Read More →

Findings suggest that code violations of the IARD Guiding Principles were prevalent in the four types of media sampled during the MAMPA project in the seven countries. The data were gathered by the Dutch Institute for  Alcohol Policy STAP.

It is interesting to note that the country with the fewest marketing materials recorded (n = 4) was The Gambia, which is a Muslim country with a ban on most forms of advertising. Despite the limitations of the prior MAMPA project and the current re-analysis, this research establishes a basis for a monitoring and regulating alcohol advertising in African countries. The methodology offers a systematic way to evaluate media advertisements of alcoholic beverages to determine whether their contents comply with generally accepted guidelines for responsible advertising practices.

Based on the evidence described above, governments and policymakers should give serious consideration to the key messages emerging from the Consultative meeting on addressing alcohol marketing in the African Region (WHO, 2012) and from the PAHO Expert Meeting on Alcohol Marketing Regulation (PAHO, 2016), which are consistent with the well-documented premise that alcohol is not an ordinary commodity (Babor et al., 2010) and should not be marketed as such.

 These findings provide evidence of violations in the seven countries studied and the need for systematic surveillance of alcoholic beverage marketing to protect vulnerable populations such as youth, who may already be experiencing problems related to their alcohol use.

Our secondary analysis of the original MAMPA marketing data confirms the conclusions of the original MAMPA report, in that it provides strong evidence of code violations in all media evaluated, and suggests that exposure to potentially harmful alcohol marketing content is widespread in six of the seven countries studied. These reports also raise questions about the effectiveness of current industry efforts to regulate alcohol marketing

IARD: International Alliance for Responsible Drinking 

If you want to know more about the evaluation you can read the documents here:


Author: Sarantis Michalopoulos | EURACTIV.com The Lithuanian government has unveiled new policy measures aimed at tackling alcohol-related harm, including increasing the legal age for buying and consuming alcoholic drinks. Lithuania is among the countries with the highest per capita consumption of alcohol in Europe, according to the World Health Organisation. In an effort to address Read More →

European case of alcohol labelling is a good example of the results of industry lobby and effects of vested interests. An example where a logical decision is avoided and postponed without any serious explanation. It should be a wake-up call for both European Parliament and Commission to highlight alcohol policy and understand that without decisions, Read More →

Responsible drinking is a strategically ambiguous, industry-affiliated term that allows for multiple interpretations. Industry sources rarely reference government drinking guidelines in the context of responsible drinking, stressing individual responsibility and risk management. Public health practitioners should be aware of these distinctions, and use clear language regarding lower risk drinking. This is concluded in the article Read More →