Category Archives: Marketing Monitoring

15Feb 2020

Anu Katainen , Ph.D.,a,* Emmi Kauppila , M.Soc.Sc.,a Johan Svensson , Ph.D.,b,c Mikaela Lindeman , M.Soc.Sc.,a & Matilda Hellman , Ph.D.a; Regulating Alcohol Marketing on Social Media: Outcomes and Limitations of Marketing Restrictions of Finland’s 2015 Alcohol Act (2020)

Objective: The aim of this study was to assess the effectiveness of the 2015 law restricting alcohol marketing on social media in Finland. Link: https://www.jsad.com/doi/pdf/10.15288/jsad.2020.81.39

14Mar 2019

Nason Maani Hessari et al (2019); Alcohol Industry CSR Organisations: What Can Their Twitter Activity Tell Us about Their Independence and Their Priorities? A Comparative Analysis

Abstract: There are concerns about the accuracy of the health information provided by alcohol industry (AI)-funded organisations and about their independence. We conducted a content analysis of the health information disseminated by AI-funded organisations through Twitter, compared with non-AI-funded charities, to assess whether their messages align with industry and/or public health objectives. We compared … Read More →