The New Zealand Government has been advised to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum concluded after a two-year inquiry that the total cost of alcohol-related harm in New Zealand was “enough to justify further restrictions on alcohol …
EUCAM was recently contacted with legal questions by a company starting up a scheme like this in Poland. Apparantly this is not just a US problem anymore.
In 2014 the Australian Alcohol Policy Coalition commenced work on an alcohol policy roadmap project, examining the current state of alcohol law and policy in Victoria, and looking at areas for law reform and policy development, with the overall goal of reducing alcohol related harm in the state.
In the first phase of this project, the APC are examining state powers to limit advertising exposure to children and young people, the impact of planning laws on alcohol policy, the ways in which planning laws can be improved to reduce alcohol related harm and national model laws on secondary supply.
As part of this project, they have produced a series of podcasts on the three current focus areas: advertising, planning law and secondary supply. This is the first podcast, Alcohol marketing and young people: David Jernigan, PhD, Director of The Centre on Alcohol Marketing and Youth, Johns Hopkins Bloomberg School of Public Health:
Take a look at this interesting video of Professor Gerard Hastings explaining the pervasive way in which alcohol marketing works and what the current shortcomings of its regulations are.
Earlier this month Systembolaget, the agency that handles the Swedish monopoly on alcohol aired a new campaign on Swedish television called ‘How smooth is that?’, mocking the way that famous spirits brands market their product. Over in England, Balance, the alcohol office for the North East region, has started a campaign called ‘See what Sam sees’. The campaign visualizes the amount of exposure to alcohol marketing an average English child sees on a daily basis.