Authors: Ross Gordon, Fiona Harris, Anne Marie Mackintosh, Crawford Moodie Title: Assessing the cumulative impact of alcohol marketing on young people’s drinking: Cross-sectional data findings Journal: Addiction Research & Theory, 2011, Vol. 19, No. 1 : Pages 66-75 Abstract As alcohol marketing remains a highly debated and politically charged issue, we examine the cumulative impact of alcohol marketing on alcohol Read More →

Authors: Lisa Henriksen, Ellen C. Feighery, Nina C. Schleicher and Stephen P. Fortmann Title: Receptivity to Alcohol Marketing Predicts Initiation of Alcohol Use Journal: Journal of Adolescent Health 42 (2008) 28-35. Abstract Objective: To examine the impact of receptivity to alcohol marketing and recall/recognition of alcohol brand names on initiation of alcohol use. Design: longitudinal study Setting: three middle schools and Read More →

Authors: Rebecca L. Collins, Phyllis L. Ellickson, Daniel McCaffrey, Katrin Hambarsoomians Title: Early Adolescent Exposure to Alcohol Advertising and its Relationship to Underage DrinkingJournal: Journal of Adolescent Health, 2007, 40, 527-534. Abstract Objective: The study examines whether the exposure to alcohol marketing affects adolescents’ beer use. Design: Prospective study (longitudinal study) Setting: 39 schools in South Dakota, US Participants: Sixth grade students between 11 and 12 Read More →

Authors: Lauri B. Fisher, Isa Williams, Bryn Austin, Carlos A. Camargo, Graham A. Colditz Title: Predictors of Initiation of Alcohol Use Among US Adolescents. Findings From a Prospective Cohort Study. Journal: Arch Pedriatr Adolesc Med, 2007, 161, 959-966. Abstract Objective: Impact of possession of or willing to use alcohol promotional items on initiation of alcohol use and binge drinking Read More →

Author: Auden C. McClure, Sonya Dal Chin, Jennifer Gibson, James D. Sargent Title: Ownership of Alcohol-Branded Merchandise and Initiation of Teen Drinking Journal: American Journal of Preventive Medicine, 2006, 30 (4), 277-283. Abstract Objective: To examine the impact of ownership of promotional items (eg hats, t-shirts) on the initiation of alcohol use in adolescents. Design: Cross-sectional study (ownership of promotional Read More →