Hendriks, H., Wilsen, D., van Dalen, W., & Gebhardt, W. A. (2020). Picture me drinking: alcohol-related posts by Instagram influencers popular among adolescents and young Frontiers in Psychology, 22(10), 1-9. 10.3389./fpsyg.2019.02991 Research has shown that young people post a lot of alcohol-related posts (i.e., alcoholposts) on social media and these posts have been shown to Read More →

Emmi Kauppila, Mikaela Lindeman, Johan Svensson, Matilda Hellman and Anu Katainen ALCOHOL MARKETING ON SOCIAL MEDIA SITES IN FINLAND AND SWEDEN A comparative audit study of brands’ presence and content, and the impact of a legislative change Abstract Social media has become a key marketing platform for alcohol brands. Social media makes it possible for Read More →

Internet Alcohol Marketing Recall and Drinking in Underage Adolescents (2020). Auden C McClure et al. Acad Pediatr. Jan-Feb 2020. 20(1):128-135. doi: 10.1016/j.acap.2019.08.003.  Authors Auden C McClure  1 , Joy Gabrielli  2 , Samantha Cukier  3 , Kristina M Jackson  4 , Zoe L B Brennan  5 , Susanne E Tanski  6 Objective: Evidence suggests that adolescents are exposed to alcohol marketing in digital media. Read More →

Savolainen, L., Oksanen, A., kaakinen, M., Sirola, A., Miller, B. L., Paek, H., & Zych, I. (2020). The association between social media use and hazardous alcohol use Among youths: a four-country study. Alcohol and Alcoholism, 55(1), 86-95. https://doi.org/10.1093/alcalc/agz088  Abstract Aims To examine the continuing role of daily popular social media use in youth hazardous alcohol Read More →

Juntsche, E., Bonela, A. A., Caluzzi, G., & He, Z. (2020). How much are we esposed to alcohol in electronic media? Development of the Alcoholic Beverage Identification Deep Learning Algorithm (ABIDLA). Drug and alcohol dependence, 208, 1-8. Doi: 10.1016/j.drugalcdep.2020.107841. Abstract Background Evidence demonstrates that seeing alcoholic beverages in electronic media increases alcohol initiation and frequent Read More →

By Axelsson, Anton from Jönköping University, Jönköping International Business School, JIBS, Business Administration & Yousef, Charles from Jönköping University, Jönköping International Business School, JIBS, Business Administration. 2017 Independent thesis Advanced level (degree of Master (One Year)).    Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth Read More →

Nathan Critchlow, Anne Marie MacKintosh, Lucie Hooper, Christopher Thomas & Jyotsna Vohra (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK, Addiction Research & Theory, DOI: 10.1080/16066359.2019.1567715 Abstract Aim: To explore participation with alcohol marketing (i.e. commenting on Read More →

Sept. 2007; British Medical Association; Alcohol Health Alliance Alcohol consumption in the UK has increased rapidly in recent years, not just among young people, but across society. The population is drinking in increasingly harmful ways and the result is a plethora of avoidable medical, psychological and social harm, damaged lives and early deaths. As consumption Read More →

A. de Bruijn et al (2016); European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use; Society for the study of Addiction (1-10) Link to the article see also: https://eucam.info/2016/12/06/prestigious-price-for-european-longitudinal-study-on-alcohol-marketing-exposure-and-alcohol-use/