Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products

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Drug and Alcohol Review; 13 April 2026  https://doi.org/10.1111/dar.70148Digital Object Identifier (DOI) Danica Keric, Fraser Edwardes, Julia Stafford, Nathan J. Harrison, Joelie Mandzufas, Ashlea Bartram, Simone Pettigrew ABSTRACT Introduction The rapid expansion of zero alcohol products (ZAP) and associated marketing is of increasing public health interest. Investigating marketing approaches can provide insights to inform policy responses to this emerging issue. Methods We conducted … Read More →

“I just saw the alcohol brand, I never really thought of the zeros”: Young people’s views of NoLo and alibi alcohol sponsorship

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International Journal of Drug Policy Volume 148, February 2026 ; Richard I. Purves a, Jack G. Martin a, Piotr Teodorowski a, Olivia Brown b a. Institute for Social Marketing and Health, University of Stirling, Stirling FK9 4LA, United Kingdom  b. University of Nottingham, University Park, Nottingham NG7 2RD, United Kingdom Highlights Young people (aged 11–17) demonstrate strong recognition of alcohol brands through sports sponsorship exposure. Alibi … Read More →

Alcohol advertising in disguise: Exposure to zero-alcohol products prompts adolescents to think of alcohol—Reaction time experimental study (2025)

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International Journal of Drug Policy Volume 139, May 2025, 104753; https://doi.org/10.1016/j.drugpo.2025.104753 Ashlea Bartram a b, Murthy Mittinty a, Md Abdul Ahad a b, Svetlana Bogomolova c, Joanne Dono d e, Aimee L. Brownbill f, Nathan J. Harrison a b, Jacqui Garcia g, Ivana Glavinic a b, Mia May a b, Jacqueline Bowden a b Highlights Zero-alcohol drinks prompt adolescents to think of alcohol, regardless of branding. Adolescents respond faster to brand extension than “new-to-world” drinks. Adolescents categorise zero-alcohol drinks as alcoholic drinks, not soft drinks. Regulations limiting adolescents’ alcohol exposure should include zero-alcohol drinks. … Read More →

Falling through the cracks: How do policies for alcohol marketing apply to zero alcohol products in Australia?

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Drug and Alcohol Review; Keira Bury, Danica Keric, Devorah Riesenberg, Lyndal Wellard-Cole, Simone Pettigrew; First published: 15 October 2023; https://doi.org/10.1111/dar.13757 Abstract Issues There is a decline in youth drinking, but also a causal link between alcohol marketing and drinking among young people. Therefore, novel alcohol marketing strategies should be scrutinised, particularly where children are exposed. This includes marketing for zero-alcohol … Read More →