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    • EUCAM Trend Reports
      • ALCOHOL MARKETING DURING THE 2014 WORLD CUP FOOTBALL
      • MARKETING TACTICS DURING THE ECONOMIC RECESSION
      • SUPER STRONG, SUPER SIZED & SUPER CHEAP
      • ALCOHOL PORTRAYAL IN EUROPE’S MOST POPULAR MOVIES
      • ALCOHOL ADVERTISING IN NEW MEDIA
      • CORPORATE SOCIAL RESPONSIBILITY
      • ALCOHOL-FLAVOURED FOOD
      • WOMEN: THE NEW MARKET
      • ALCOHOLIC ENERGY DRINKS
      • THE GREEN AND HEALTHY IMAGE OF ALCOHOL
    • EUCAM Fact Sheets
      • THE EFFECTS OF ONLINE MARKETING
      • CONTENT RESTRICTIONS IN SELF-REGULATION CODES
      • SPORT SPONSORING IN GERMANY
      • SPORT SPONSORING IN DENMARK
      • SPORT SPONSORING IN THE NETHERLANDS
      • SPORT SPONSORING IN BULGARIA
      • SPORT SPONSORING IN ITALY
      • THE IMPACT OF ALCOHOL MARKETING
      • LEGAL POSSIBILITIES OF A BAN IN EUROPE
      • TESTING ALCOHOL MARKETING REGULATIONS
      • ALCOHOL ADVERTISING IN THE CINEMA
      • YOUNG PEOPLE AND ALCOHOL PROMOTION
      • WHY ARE YOUNG PEOPLE IN PARTICULAR VULNERABLE TO ALCOHOL ADVERTISING
      • ALCOHOLIC ENERGY DRINKS IN EUROPE
    • Zoom in Media Project Report 2016
    • AMMIE
    • Madagascar 2013
    • MAMPA 2010
    • MAMPA 2012
    • The Seven Key Messages of the Alcohol Industry
  • Scientific Literature
    • 1. Literature on the influence of alcohol marketing on the drinking behavior of minors
      • 1.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of minors
      • 1.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of minors
      • 1.3. Literature on the influence of alcohol sponsorship on the drinking behavior of minors
    • 2. Literature on the influence of alcohol marketing on the drinking behavior of adults
      • 2.1. Literature on the influence of online/digital alcohol marketing on the drinking behavior of adults
      • 2.2. Literature on the influence of alcohol marketing via traditional media and product placement on the drinking behavior of adults
      • 2.3. Literature on the influence of alcohol sponsorship on the drinking behavior of adults
    • 3. Literature on the influence of alcohol marketing and sponsorship on the drinking behavior of special (risk) groups (incl. marketing at women).
    • 4. Literature of the impact of drinking by adults in the presence of children
    • 5. Literature on the regulation of alcohol marketing
      • 5.1. Literature on self-regulation of alcohol marketing
      • 5.2. Literature on legal regulation of traditional alcohol marketing
      • 5.3. Literature on legal regulation of online alcohol marketing
      • 5.4. Literature about the regulation of alcohol marketing in specific countries
    • 6. Literature on labeling
    • 7. Literature on media literacy
    • 8. Literature about the alcohol industry
      • 8.1. Literature about the influence of the alcohol industry on alcohol policy
      • 8.2. Literature on the strategies and investments of the alcohol industry
    • 9. Literature on alcohol-related consequences
    • 10. Content analyses of alcohol marketing
  • Ad Gallery
  • the seven key messages
    • Seven Key Messages: German Edition
    • Seven Key Messages: Italian Edition
    • Seven Key Messages: Dutch Edition
    • The Seven Key Messages (2010 edition)

Contact

Contact the European Centre for Monitoring Alcohol Marketing (EUCAM): 



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Linkedin: European Centre for Monitoring Alcohol Marketing (EUCAM)

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