Ad Hoc News, Finanzzeitung für Deutschland , 14 January 2026
Constellation Brands is turning beer, wine, and spirits into a tightly engineered consumer platform built around Modelo, Corona, and high-margin premium brands. Here’s why that matters now.
he New Formula for Alcohol: Less Volume, More Value
Constellation Brands is not just another drinks conglomerate quietly collecting beer, wine, and spirits labels. Over the last decade, the company behind Modelo, Corona (in the U.S.), and a growing roster of premium wines and spirits has effectively become a product platform: meticulously tuned to changing consumer tastes, obsessed with brand positioning, and increasingly data-driven in how it builds and scales its portfolio.
The problem Constellation Brands is solving is deceptively simple: people are drinking differently. Volume growth is sluggish or negative in many mature markets, but premium and super-premium segments are surging. Consumers want fewer drinks, better drinks, and brands that carry cultural weight. Constellation’s bet is that it can live in that upgrade cycle—especially in U.S. beer—by focusing on high-velocity brands, distinctive packaging formats, and a disciplined innovation pipeline.
Rather than chase every trend, Constellation Brands has narrowed in on a few big ideas: Mexican imports as a lifestyle category, wine as an accessible luxury, and spirits as a playground for margin-rich, story-driven labels. Together, these products make Constellation one of the most strategically focused beverage portfolios in the market.
Get all details on Constellation Brands here
Inside the Flagship: Constellation Brands
When investors and retailers talk about Constellation Brands today, they’re primarily talking about one product platform: the company’s U.S. beer business led by Modelo Especial and Corona Extra. These aren’t just labels on a shelf—they are engineered growth engines built around price power, brand heat, and smart category expansion.
Read the full article about the new marketing strategies of the Alcohol Industry