Authors: Kate Robaina, MPH, Thomas Babor, PhD, MPH & Jonathan Noel, MPH (2016). Title: Evaluating compliance with alcohol industry self-regulation in seven countries in Africa. An external evaluation of the MAMPA (Monitoring Alcohol Marketing Practices in Africa) project.  Executive summary Introduction The Monitoring Alcohol Marketing Practices in Africa (MAMPA) Project was a public health surveillance program devoted to Read More →

Author: Michael J. Messina &John F. Wellington Title: Alcohol, Advertising and the Theory of Exchange Journal: Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, pp 277-281 Abstract This paper is a report of the results of a different approach to examining the relation between the promotion through advertising of the alcohol beverage Read More →

Author: Avalon de Bruijn Title: Exposure to online alcohol marketing and adolescents’ binge drinking: A cross-sectional study in four European countries From: Alcohol Policy in Europe: Evidence from AMPHORA. Barcelona: The AMPHORA Project; 2012.  Summary The role of alcohol advertising on adolescents drinking is gaining increased attention in academic and policy circles, and, in particular, there is a growing need Read More →

Author organizations: CAMY (Centre on Alcohol Marketing and Youth), Johns Hopkins University, Johns Hopkins Bloomberg School of Public Health  Title: Exposure of African-American Youth to Alcohol Advertising, 2008 and 2009 A full text pdf file of this report can be found here Excerpt from the introduction: In keeping with CAMY’s mission of monitoring youth exposure to alcohol Read More →

Author: Henry Saffer, Dhaval Dave, Michael Grossman Title: Behavioral Economics and the Demand for Alcohol: Results from the NLSY97 Institution: the National Bureau of Economic Research. NBER Working Paper No. 18180. Issued in June 2012 Abstract The behavioral economic model presented in this paper argues that the effect of advertising and price differ by past consumption levels. The Read More →

Author organizations: Youth Exposure to Alcohol Product Advertising on Local Radio in 75 U.S. Markets, 2009 Title: Exposure of African-American Youth to Alcohol Advertising, 2008 and 2009 A full text pdf file of this report can be found here Executive Summary: Alcohol is the number one drug problem among youth, causing 4,600 deaths among persons under 21 Read More →

Author: Lesley A. Smith, David R. Foxcroft Title: The effect of alcohol advertising and marketing in drinking behaviour in young people: A systematic review. Abstract Objective: To evaluate the effect of exposure to alcohol marketing on alcohol consumption in youngsters by reviewing recent longitudinal studies. Design: Literature study Participants: Cohort studies that included at least 75% youngsters Read More →