The European Centre for Monitoring Alcohol Marketing (EUCAM) is supported by AV.OG.TIL, IOGT-
NTO, Alcohol & Society Denmark, Eurocare Italia, STAP (Dutch institute for alcohol policy), Lithuanian Tobacco and Alcohol Control Coalition (NTAKK) and Addiction Switzerland. EUCAM is set up to collect, exchange and to promote knowledge and experience about alcohol marketing throughout Europe. EUCAM is fully independent from the alcohol industry and in no way connected or supported by the industry.
The knowledge partly results from ELSA, the European project that brought together 27 NGOs and governmental officials in order to evaluate the existing regulations regarding alcohol marketing. The objectives of EUCAM are:
1. Promoting the Monitoring of Alcohol Marketing
EUCAM aims to create opportunities and to promote monitoring of alcohol marketing in Europe in order to gather reliable information about the volume and content of alcohol marketing and about the functioning of the existing procedures related to the regulation of
2. Promoting and disseminating impact research
EUCAM aims to be an easy accessible source of current information and knowledge on the impact of alcohol marketing in European countries.
EUCAM publishes summaries of recent scientific studies on its website together with overviews of reports written by NGOs, governmental organisations and the alcohol industry. In addition, EUCAM updates its overview on alcohol marketing regulations in Europe.
The European Centre for Monitoring Alcohol Marketing (EUCAM) was established in 2007 by STAP (Dutch institute for alcohol policy) in the Netherlands and originally operated under the support of the NGOs: ACTIS; AV.OG.TIL; IOGT-NTO; NAD (Nordic Centre for Alcohol and Drug Research); Alcohol & Society Denmark and; Eurocare Italia. Between 2008 and 2014 the Polish State Agency for Prevention of Alcohol-Related Problemes (PARPA) was a supporting partner of EUCAM.
EUCAM now updates the data collected in the previous ELSA project, in which the following organisations were partners:
"Horizonti 21" Foundation
National Institute of Public Health
Estonian Public Service Academy
Alcohol Action Ireland
The State Addiction Agency
Portuguese Alcohology Society
Department of social and health care,
Student Organisation of University Ljubljana.
Prevencia V & P
Alliance House Foundation