Complaints procedure Law of Health, statutory: The search for violations is performed by the Council for Electronic Media. Complaints can be made to the Ministry of Health Council for electronic media. The possibility of complaining is announced by the Media. Sanctions, where appropriate, are imposed by the Council for Electronic Media. Following the Radio and TV Law, the fines can variate between €2500 and €5000. The results of procedures are publicly announced by the Media. Law for the Radio and Television, statutory: The search for violations is performed by the Council for Electronic Media. This is an independent specialized body which regulates radio and TV activities by means of registering and licensing Radio and TV business and by applying supervision on Radio and TV operators. Complaints can be made to the Council for Electronic Media. During a procedure a marketing practice can be continued. The possibility of complaining is made known to the public by the Media. Sanctions, where appropriate, are imposed by the Council for Electronic Media. Following the Radio and TV Law, fines can range between €1000 and €7500 on first occasion or a doubled fine for subsequent violations or radio/TV License cancellation. The results of procedures are publicly announced by the Media. The minimum and maximum amount of time the procedure officially takes is 1 month for judging procedure.
At present there are two official regulations referring to alcohol marketing and advertising in Bulgaria: the Health Law, implemented by the Ministry of Health and the Radio and TV Law, implemented by the Council for Electronic Media.Both are statutory, covering electronic as well as printed media and giving special attention to marketing practices that are directly or indirectly targeted at young people. The Bulgarian Health Law stipulates a total ban on direct marketing and time limitations for indirect marketing of hard liquor in mass media; it also states that indirect advertisements of spirits and advertisements of wine and beer cannot be directed to underage or minors or be otherwise appealing to them (by appearing in youth programmes or printed publications; by using minors as participants, etc). In addition, it forbids associating alcohol consumption with sport or physical achievements or with driving as well as making false implications about any health, social or sexual benefits attributed to alcohol. The Radio and TV Law deals with the same restrictions; it authorizes the Council for Electronic Media (an independent regulatory body) to supervise electronic media concerning observance of all alcohol-marketing regulations (especially with respect to young people), to impose proprietary sanctions and warnings in cases of violation and to revoke media licenses for repeated violations of these normative acts. All results of the CEM procedures are publicly announced by the media. These are, in general, the ways in which the elements of the Council Recommendation are reflected in Bulgarian legislation.
|Table 1||Statutory Alcohol marketing regulations in Bulgaria||Coverage|
здравето (Law of Health)
|TV, radio, outdoor. Direct and indirect advertising|
|Закон за радиото|
и телевизията (Law for the Radio and Television)
|Table 3 Labelling information||Description||Legally binding or self-regulation|
|Table 4 Self-regulations on Alcohol marketing in Bulgaria||Coverage|
България (Code of responsible commercial communications and ethical standards of the members of the Union of Brewers in Bulgaria)
|TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items|
|национални етични правила за реклама и търговска комуникация в р българия (National Ethical rules for advertising|
communication in the
Republic of Bulgaria)
|TV, radio, cinema, sponsoring, internet/digital media, outdoor, print|
The following document contains an in depth overview of alcohol marketing regulations in Bulgaria: alcohol-marketing-regulations-Bulgaria.pdf For even more (but older) information on alcohol marketing regulations in Bulgaria, please take a look at Bulgaria's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.