Turkey

This page contains information on statutory alcohol marketing regulations in Turkey (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing (table 4); and lastly a summary about Turkish regulations on alcohol marketing, including links to Turkish research projects.

Updated February 2022

Table 1Statutory Alcohol marketing regulations in TurkeyCoverage
justicebnwLAW ON THE ESTABLISHMENT AND PUBLICATION
OF RADIOS AND TELEVISIONS
ISPİRTO AND İSPİRTO CONTENT INDEX LAW
REGULATION ON THE PROCEDURES AND PRINCIPLES FOR THE SALE AND PRESENTATION OF TOBACCO PRODUCTS AND ALCOHOLIC BEVERAGES
Table 2 Statutory regulations per mediumType of restrictions
TVTelevisionTotal ban
(Article 11) LAW ON THE ESTABLISHMENT AND PUBLICATION
OF RADIOS AND TELEVISIONS

RadioMusic-Radio-iconTotal ban
(Article 11) LAW ON THE ESTABLISHMENT AND PUBLICATION
OF RADIOS AND TELEVISIONS
Outdoor marketingOutdoor AdvertisingTotal ban
REGULATION ON THE PROCEDURES AND PRINCIPLES FOR THE SALE AND PRESENTATION OF TOBACCO PRODUCTS AND ALCOHOLIC BEVERAGE
Printed mediaPrint mediaAlcoholic beverages cannot be sold to consumers through the press and broadcasters, Alcohol cannot be sold by mail
(Article 6) ISPİRTO AND İSPİRTO CONTENT INDEX LAW
CinemaCinemaTotal ban
(Article 11) LAW ON THE ESTABLISHMENT AND PUBLICATION
OF RADIOS AND TELEVISIONS
Internet/digital mediaOnlineTotal ban
(Article 11(3)) REGULATION ON THE PROCEDURES AND PRINCIPLES FOR THE SALE AND PRESENTATION OF TOBACCO PRODUCTS AND ALCOHOLIC BEVERAGES
Promotional itemssales promotions• Alcoholic beverage manufacturers, importers and marketers cannot support or sponsor any activity by using the brand, logo, or sign of their products.
• Producers, exporters, and marketers of alcoholic beverages, regardless of the purpose, cannot give alcoholic beverages as promotions, gifts, or for free.
• Brands, signs and logos may be used in service materials in businesses that have a license to sell alcoholic beverages.

ISPİRTO AND İSPİRTO CONTENT INDEX LAW
(Sports) sponsorshipsponsorshipAlcoholic beverages cannot be sold in stadiums and indoor sports halls where sports competitions are held
(Article 6) ISPİRTO AND İSPİRTO CONTENT INDEX LAW
Other
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:YesLegally BindingThe following labels are required for alcoholic beverages. Label and font sizes are specified in the text of the law. Fines are imposed for failure to comply with the labeling requirements.
18+ warning
No drink driving label
No drinking while pregnant label
Text in Turkish that translates to, "Alcohol is not your friend."

Link to Required Warning Labels in Turkey (in Turkish)
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in AustriaCoverage
None

Scientific articles about the functioning of the existing regulations in Turkey:

Qualitative study on Alcohol Consumption and Views on Alcohol Research and Control Policies in Turkey (2018) 1.pdf (addicta.com.tr)

For more information on alcohol marketing regulations in Turkey, contact Mehmet Ozturk (Advocacy Department) at mehmet.ozturk@yesilay.org.tr