This page contains information on statutory alcohol marketing regulations in Turkey (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing (table 4); and lastly a summary about Turkish regulations on alcohol marketing, including links to Turkish research projects.
Updated February 2022
| Table 1 | Statutory Alcohol marketing regulations in Turkey | Coverage |
|---|---|---|
 | LAW ON THE ESTABLISHMENT AND PUBLICATION OF RADIOS AND TELEVISIONS | |
| ISPİRTO AND İSPİRTO CONTENT INDEX LAW | ||
| REGULATION ON THE PROCEDURES AND PRINCIPLES FOR THE SALE AND PRESENTATION OF TOBACCO PRODUCTS AND ALCOHOLIC BEVERAGES |
| Table 2 Statutory regulations per medium | Type of restrictions |
|---|---|
TV | Total ban (Article 11) LAW ON THE ESTABLISHMENT AND PUBLICATION OF RADIOS AND TELEVISIONS |
Radio | Total ban (Article 11) LAW ON THE ESTABLISHMENT AND PUBLICATION OF RADIOS AND TELEVISIONS |
Outdoor marketing | Total ban REGULATION ON THE PROCEDURES AND PRINCIPLES FOR THE SALE AND PRESENTATION OF TOBACCO PRODUCTS AND ALCOHOLIC BEVERAGE |
Printed media | Alcoholic beverages cannot be sold to consumers through the press and broadcasters, Alcohol cannot be sold by mail (Article 6) ISPİRTO AND İSPİRTO CONTENT INDEX LAW |
Cinema | Total ban (Article 11) LAW ON THE ESTABLISHMENT AND PUBLICATION OF RADIOS AND TELEVISIONS |
Internet/digital media | Total ban (Article 11(3)) REGULATION ON THE PROCEDURES AND PRINCIPLES FOR THE SALE AND PRESENTATION OF TOBACCO PRODUCTS AND ALCOHOLIC BEVERAGES |
Promotional items | • Alcoholic beverage manufacturers, importers and marketers cannot support or sponsor any activity by using the brand, logo, or sign of their products. • Producers, exporters, and marketers of alcoholic beverages, regardless of the purpose, cannot give alcoholic beverages as promotions, gifts, or for free. • Brands, signs and logos may be used in service materials in businesses that have a license to sell alcoholic beverages. ISPİRTO AND İSPİRTO CONTENT INDEX LAW |
(Sports) sponsorship | Alcoholic beverages cannot be sold in stadiums and indoor sports halls where sports competitions are held (Article 6) ISPİRTO AND İSPİRTO CONTENT INDEX LAW |
| Other |
| Table 3 Labelling information | Description | Legally binding or self-regulation | |
|---|---|---|---|
| Health warnings: | Yes | Legally Binding | The following labels are required for alcoholic beverages. Label and font sizes are specified in the text of the law. Fines are imposed for failure to comply with the labeling requirements. 18+ warning No drink driving label No drinking while pregnant label Text in Turkish that translates to, "Alcohol is not your friend." Link to Required Warning Labels in Turkey (in Turkish) |
| Ingredients/nutritional information | No |
| Table 4 Non-statutory Alcohol marketing regulations in Austria | Coverage |
|---|---|
| None |
Scientific articles about the functioning of the existing regulations in Turkey:
Qualitative study on Alcohol Consumption and Views on Alcohol Research and Control Policies in Turkey (2018) 1.pdf (addicta.com.tr)
For more information on alcohol marketing regulations in Turkey, contact Mehmet Ozturk (Advocacy Department) at mehmet.ozturk@yesilay.org.tr