This page contains information on statutory alcohol marketing
regulations in Switzerland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Swiss regulations on alcohol marketing.
Updated March 2019
| Table 1 | Statutory Alcohol marketing regulations in Switzerland | Coverage |
|---|---|---|
 | Bundesgesetz über die gebrannten Wasser (Alkoholgesetz 1932) (Law on Alcohol 1932) | Spirits. The law is formulated in a technical neutral language, so the restrictions apply to any media. |
| Lebensmittel- und Gebrauchsgegenständeverordnung (Act on foods and commodities) | Wine and beer. The law is formulated in a technical neutral language, so the restrictions apply to any media. | |
| Bundesgesetz über Radio und Fernsehen (Federal Act on Radio and Television) (Loi fédérale sur la radio et la télévision) (Legge federale sulla radiotelevisione) | TV, radio | |
| Radio- und Fernsehverordnung (Radio and TV Regulation) (Ordonnance sur la radio et la télévision) (Ordinanza sulla radiotelevisione) | TV, radio |
| Table 2 Statutory regulations per medium | Type of statutory restrictions |
|---|---|
TV | Ban on advertising for spirits (Article 10 Federal Act on Radio and TV; Article 42b (3a) Law on Alcohol) |
| Youth protection policy (Article 16 Radio and TV Regulation; for wine and beer: Article 11 Act on Foods and commodities) | |
| Content restrictions (Article 16 Radio and TV Regulation) | |
Radio | Ban on advertising for spirits (Article 10 Federal Act on Radio and TV; Article 42b (3a) Law on Alcohol) |
| Youth protection policy (Article 16 Radio and TV Regulation; for wine and beer: Article 11 Act on Foods and commodities) | |
| Content restrictions (Article 16 Radio and TV Regulation) | |
Outdoor marketing | Only product information for spirits (Article 42b (1) Law on alcohol) |
| Youth protection policy (For wine and beer: Article 11 Act on Foods and commodities) | |
Printed media | Only product information for spirits (Article 42b (1) Law on alcohol) |
| Youth protection policy (For wine and beer: Article 11 Act on Foods and commodities) | |
Cinema | Only product information for spirits (Article 42b (1) Law on alcohol) |
| Youth protection policy (For wine and beer: Article 11 Act on Foods and commodities) | |
Internet/digital media | Only product information for spirits (Article 42b (1) Law on alcohol) |
| Youth protection policy (For wine and beer: Article 11 Act on Foods and commodities) | |
Promotional items | Ban on sales offers for spirits (Article 16 (3) Radio and TV Regulation) |
| Ban on competitions for the promotion of spirits or competions in which spirits have to be purchased (Article 42b (4) Law on Alcohol | |
(Sports) sponsorship | Advertisements for spirits are banned from sport events (Article 42b (3d) Law on alcohol) |
| Table 3 Labelling information | Description | Legally binding or self-regulation | |
|---|---|---|---|
| Health warnings: | No |  |
|
| Ingredients/nutritional information | No |
| Table 4 Non-statutory Alcohol marketing regulations in Switzerland | Coverage |
|---|---|
| Verhaltenskodex der Alkoholindustrie | Signed by most of the Swiss producers of spirits |