Slovenia

This page contains information on statutory
alcohol marketing regulations in Slovenia (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and a summary about the Slovenian regulations on alcohol marketing.

Updated January 2019


Table 1Statutory Alcohol marketing regulations in SloveniaCoverage
justicebnwAct Regulating the Sanitary Suitability of Food, Products and Materials Coming into Contact with Food (Official Gazette of the Republic of Slovenia, Nos 52/00, 42/02 and 47/04)TV, radio, cinema, outdoor, print
Table 2 Statutory regulations per mediumType of statutory restrictions
TVTelevisionBan on advertising for alcoholic beverages containing more than 15 percent alcohol by volume (Article 15 Act)
Advertising for alcoholic beverages containing 15 or less percent alcohol by volume is prohibited between 07:00 am and 21:30 pm (Article 15 Act)
Youth protection policy (Article 15 Act)
Content restrictions (Article 15 Act)
RadioMusic-Radio-iconBan on advertising for alcoholic beverages containing more than 15 percent alcohol by volume (Article 15 Act)
Advertising for alcoholic beverages containing 15 or less percent alcohol by volume is prohibited between 07:00 am and 21:30 pm (Article 15 Act)
Youth protection policy (Article 15 Act)
Content restrictions (Article 15 Act)
Outdoor marketingOutdoor AdvertisingBan on alcohol advertising on billboards, signboards and neon signs (Article 15 Act)
Printed mediaPrint mediaBan on advertising for alcoholic beverages containing more than 15 percent alcohol by volume (Article 15 Act)
Youth protection policy (Article 15 Act)
Content restrictions (Article 15 Act)
CinemaCinemaAdvertising for alcoholic beverages containing 15 or less percent alcohol by volume is prohibited between before 22:00 pm (Article 15 Act)
Youth protection policy (Article 15 Act)
Content restrictions (Article 15 Act)
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipNone
Table 3 Labelling informationDescriptionLegally binding or self-regulation 
Health warnings:Advertising messages should bear the warning: "The Minister of Health warns: Consumption of alcohol may be harmful to your health!" Or "Minister of Health warns: excessive drinking of alcohol harms your health!".Legally binding (Act Regulating the Sanitary Suitability of Food, Products and Materials Coming into Contact with Food)pregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in SloveniaCoverage
Slovenia has the SOK (The Slovenian Advertising Code) - it is a self-regulatory tool in the advertising profession. It is a set of principles and rules that advertisers must respect when designing their ads. The compliance of advertisements with the SOK is judged by the Court of Auditors. It is also covering new media.

http://www.soz.si/sites/default/files/soz_sok_slo.pdf

The subject of the assessment under this Code (SOK) is:
• advertising in newspapers, magazines and other printed publications;
• Advertising on posters and other advertising areas and the media in public places and in places visible from public areas, including moving images;
• advertising in brochures, leaflets, etc .;
• advertising via e-mail, mobile phones, etc .;
• Advertising on television, by radio and cinema;
• advertising in other electronic media, including advertising on the Internet on a leased online advertising space (for example, banners, text ads ...) and other forms of advertising on a non-collected space (also viral messages of advertising nature via e-mail and other channels, video and other advertising content on portals intended for socializing) and any other content that is not posted on the advertiser's website and which can be claimed to have been posted by the advertiser;
• advertising on electronic and video players;
• advertising, written and designed in the style of editorial content, often called "advertorial" and ordered and paid or published in return for a different fee;
• sales promotion;
• direct marketing.