Portugal

This page contains information on statutory alcohol marketing regulations in Portugal  (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Portugese regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.  

Table 1Statutory Alcohol marketing regulations in PortugalCoverage
justicebnwCódigo da Publicidade Português (Portuguese Advertising Code)TV, radio, cinema, sponsoring, internet/digital media, outdoor, promotional items
Table 2 Statutory regulations per mediumType of restrictions
TVTelevisionYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
Ban on alcohol advertising between 7 .00 am - 10.30 pm (Article 17 (2) Portuguese Advertising Code)
RadioMusic-Radio-iconYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
Ban on alcohol advertising between 7 .00 am - 10.30 pm (Article 17 (2) Portuguese Advertising Code)
Outdoor marketingOutdoor AdvertisingYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
Content restrictions
Printed mediaPrint mediaNone
CinemaCinemaYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
Internet/digital mediaOnlineYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
Promotional itemssales promotionsYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
(Sports) sponsorshipsponsorshipYouth protection policy (Article 17 (1a) Portuguese Advertising Code)
Content restrictions Article 17 (1b-g) Portuguese Advertising Code)
Marketing communications and advertising of
any events involving minors, including sport activities, cultural,
recreational or others, should not exhibit or make any endorsement,
express or implied, to brand or brands of alcoholic beverages (Article 17 (5) Portuguese Advertising Code)
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Yes (Article 30 SELF
DISCIPLINATORY
CODE IN
COMMERCIAL
COMMUNICATION OF
ALCOHOLIC
BEVERAGES)
Self-regulationpregnancywhite
Ingredients/nutritional informationYes (Article 32 SELF
DISCIPLINATORY
CODE IN
COMMERCIAL
COMMUNICATION OF
ALCOHOLIC
BEVERAGES)
Self-regulation
Table 4 Non-statutory Alcohol marketing regulations in PortugalCoverage
Código de
Conduta do ICAP (ICAP's Code of
Conduct)
TV, radio, internet/digital media, cinema, sponsoring, outdoor, print, promotional items
Acordo de AutoRegulação
em
matéria de
"Colocação de
Produto" e
"Ajudas à
produção e/ou
prémios"
(Self-regulation
Agreement concerning
the “product
placement” and
“production props
and/or prizes”)
TV, sponsoring
Codigo de
Auroregulação
dos Cervejeiros
Portugueses para
a Comunicação
Comercial
APCV .
(PORTUGUESE
BREWERS’
COMMERCIAL
COMMUNICATION
SELFREGULATION
CODE)
TV, radio, internet/digital media, cinema, sponsoring, outdoor, print, promotional items: all beer
advertisements
Código de Boas
Práticas na
Comunicação
Comercial das
Bebidas
Alcoólicas (SELF
DISCIPLINATORY
CODE IN
COMMERCIAL
COMMUNICATION OF
ALCOHOLIC
BEVERAGES)
TV, radio, internet/digital media, cinema, sponsoring, outdoor, print, promotional items: all advertisements
for wine and
spirits
The following document contains an in depth overview of alcohol marketing regulations in Portugal: alcohol-marketing-regulations-Portugal.pdf For even more (but older) information on alcohol marketing regulations in Portugal, please take a look at Portugal's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.