Norway

This page contains information on statutory alcohol marketing
regulations in Norway (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing (table 4); the complaints procedure; and lastly a summary about the Norwegian regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

 


Table 1 Statutory Alcohol marketing regulations in NorwayCoverage
justicebnwLOV 1989-06-02 nr 27: Lov om omsetning av alkoholholdig drikk m.v. alkoholloven § 9-2, samt kap.9 i forskrift av 11 desember 1997 nr. 1292 om omsetning av alkoholholdig drikk mv. (Act on the sale of alcoholic beverages of 2 of June 1989 (the Alcohol Act), unofficial translation)TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items. Newspapers, magazines and other media's coverage of alcoholic beverages is editorial material which is not considered alcohol advertising and thus fall outside the prohibition of alcohol law.
Forskrift om omsetning av alkoholholdig drikk mv. (alkoholforskriften)The ban on marketing is regulated in chapter 14. This Regulation is an addition that “fills in” the law/gives more in-depth information about what the wording in the the Alcohol Act encompasses.
Table 2 Regulations per mediumType of restrictions
TVTelevisionBan on advertising for all alcoholic beverages (Chapter 9, the Alcohol Act).
RadioMusic-Radio-iconBan on advertising for all alcoholic beverages (Chapter 9, the Alcohol Act).
Outdoor marketingOutdoor AdvertisingBan on advertising for all alcoholic beverages (Chapter 9, the Alcohol Act).
Printed mediaPrint mediaNewspapers, magazines and other media's coverage of alcoholic beverages is editorial material which is not considered alcohol advertising and thus fall outside the prohibition of alcohol law (the Alcohol Act). Adverts found in imported foreign magazines which are not imported/distributed for the sole purpose of advertising alcoholic beverages is allowed.
CinemaCinemaBan on advertising for all alcoholic beverages (Chapter 9, the Alcohol Act).
Internet/digital mediaOnlineBan on promotion of alcoholic beverages on the Internet for sites that are open to the public. If the website is restricted, with a password that only divulged to licensees or other employees in the industry, the product information and other marketing of alcohol could be published. The password must only be granted on request, be unique for each user and not e.g. a company name (the Alcohol Act)
Promotional itemssales promotionsAs a rule, licensees can, as part of the normal turnover process, distribute product information, newsletters, email, sms, advertising circulars, samples etc. to licensees and registered importers / wholesalers, of alcohol in accordance with Regulations § 14-3 No. 2. This type of information can go from an importer / wholesaler directly to resellers, such as sales or licenced sellers of alcohol (the Alcohol Act, Regulations § 14-3 No. 2)
(Sports) sponsorshipsponsorshipBan on advertising for all alcoholic beverages (Chapter 9, the Alcohol Act). Naturally this is “challenged” when a large number of the bigger international competitions shown on Norwegian TV have sponsors and/or ads in arenas of this nature.
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in NorwayCoverage
There are no non-statutory regulations on alcohol marketing in NorwayNone

The following document contains an in depth overview of alcohol marketing regulations in Norway: alcohol-marketing-regulations-Norway.pdf

For even more (but older) information on alcohol marketing regulations in Norway, please take a look at Norway’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.