Lithuania

This page contains information on statutory alcohol marketing
regulations in Lithuania (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; 

Updated: January 2018

The situation in Lithuania is changed after the introduction of the alcohol marketing ban on the first of January 2018


Table 1Statutory Alcohol marketing regulations in LithuaniaCoverage
justicebnwALKOHOLIO KONTROLĖS (LAW ON ALCOHOL CONTROL)TV, radio, outdoor, print, sponsoring, promotional items
Law on AdvertisingSince January 2018 Lithuania has a total alcohol marketing ban
Table 2 Regulations per mediumType of restrictions
TVTelevisionBan on alcohol advertising
Youth protection policy
(Article 3, 18, 22 of the Alcohol Control Law)
RadioMusic-Radio-iconBan on alcohol advertising
Youth protection policy (Article 3, 18, 22 of the Alcohol Control Law)
Outdoor marketingOutdoor AdvertisingBan on outdoor alcohol advertising
Youth protection policy (Article 3, 18, 22 of the Alcohol Control Law)
Printed mediaPrint mediaAlcohol marketing ban in newspapers magazines
Youth protection policy (Article 3, 18, 22 of the Alcohol Control Law)
CinemaCinemaBan on alcohol advertising
Internet/digital mediaOnlineBan on alcohol advertising
Promotional itemssales promotionsBan on alcohol advertising
Ban on giving out alcoholic beverages as prizes or along with them, at lotteries, games and contests (Article 28 (1,4, 6) Alcohol Control Law)
(Sports) sponsorshipsponsorshipBan on alcohol advertising at youth sports events, among others (Article 28 (18,3,9) Alcohol Control Law)
Table 3 Labelling informationDescriptionnone
Health warnings:Legally binding
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in LithuaniaCoverage
Lithuanian Brewers Association, Brewers self-regulation code (December 2004) To be updated

For older information on alcohol marketing regulations in Lithuania, please take a look at Lithuania’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.