Lithuania

This page contains information on statutory alcohol marketing regulations in Lithuania (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Lithuanian regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.  

Table 1Statutory Alcohol marketing regulations in LithuaniaCoverage
justicebnwALKOHOLIO KONTROLĖS (LAW ON ALCOHOL CONTROL)TV, radio, outdoor, print, sponsoring, promotional items
Law on AdvertisingDoes not cover specific regulations concerning advertising and marketing of alcoholic beverage (establishes the right to voluntarily control advertising)
Table 2 Regulations per mediumType of restrictions
TVTelevisionBan on alcohol advertising between 6:00 to 23:00 in programmes broadcast by the broadcasters and re-broadcasters under the jurisdiction of the Republic of Lithuania (Article 29 (2) Law on Alcohol Control)
Youth protection policy (Article 29 Law on Alcohol Control)
Content restrictions (Article 29 Law on Alcohol Control)
RadioMusic-Radio-iconBan on alcohol advertising between 6:00 to 23:00 in programmes broadcast by the broadcasters and re-broadcasters under the jurisdiction of the Republic of Lithuania (Article 29 (2) Law on Alcohol Control)
Youth protection policy (Article 29 Law on Alcohol Control)
Content restrictions (Article 29 Law on Alcohol Control)
Outdoor marketingOutdoor AdvertisingBan on outdoor alcohol advertising except for beer, beer blends with non-alcoholic beverages and naturally fermented wine and cider (Article 29 (4) Law on Alcohol Control)
Youth protection policy (Article 29 Law on Alcohol Control)
Content restrictions (Article 29 Law on Alcohol Control)
Printed mediaPrint mediaBan on the outside covers of newspapers and independent supplements thereof, also outside covers of journals and books (Article 29 Law on Alcohol Control)
Youth protection policy (Article 29 Law on Alcohol Control)
Content restrictions (Article 29 Law on Alcohol Control)
CinemaCinemaNone
Internet/digital mediaOnlineNone
Promotional itemssales promotionsRestriction of Promotion (Article 28 Law on Alcohol Control)
Ban on giving out alcoholic beverages as prizes or along with them, at lotteries, games and contests (Article 29 (3) Law on Alcohol Control
(Sports) sponsorshipsponsorshipBan on alcohol advertising at youth sports events, among others (Article 29 (2) Law on Alcohol Control)
Table 3 Labelling informationDescriptionLegally binding or self-regulation
Health warnings:Yes, in outdoor advertising of beer and beer blends with non-alcoholic beverages and naturally fermented wine and cider, a warning inscription must appear regarding the harmful effect of alcohol upon health (Article 29 (5) Law on Alcohol Control)Legally binding
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in LithuaniaCoverage
Lithuanian Brewers Association, Brewers self-regulation code (December 2004) To be updated
For more (but relatively old) information on alcohol marketing regulations in Lithuania, please take a look at Lithuania's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.