This page contains information on statutory alcohol marketing
regulations in Lithuania (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure;
Updated: January 2018
The situation in Lithuania is changed after the introduction of the alcohol marketing ban on the first of January 2018
Alcohol Control Law, statutory:
Complaints can be made to The National Consumer Rights Protection Board under the Ministry of Justice and State tabacco and alcohol control service under the Government of the Republic of Lithuania. And during a procedure a marketing practice can not still be used. The possibility of complaining is made known to the public. It can be published in newspapers or may be published by other mass communication media. Sanctions, where appropriate, are imposed by the employees (officers) of the control institutions and can be a fine between 1000 and 10.000 Litas (1 € = 3.5 LT) or an institution can loose its license and in case of persons. The procedure is under Administrative Law Violation Code. The minimum and maximum amount of time the procedure officially takes is unknown.
Alcohol Control Law, statutory:
The amendments prohibiting alcohol advertising in the Republic of Lithuania came into force January 1st, 2018. The link to the Alcohol Control Law (only in Lithuanian language): https://www.e-tar.lt/portal/lt/legalAct/TAR.9E5C5C16B6E6/jaCBdtBuSM Additionally, The Lithuanian Brewers Association signed its Brewers self-regulation code in December 2004. These are the main principles of the Alcohol Control Policy set down in the Law on Alcohol Control:
The provisions of the new amendment of the Alcohol Control Law is very plain: 1st part of 29th article states that “Alcohol advertising is prohibited in the Republic of Lithuania”. Part 2 provides specific occurrences on what will not be considered advertising (brand names under detailed circumstances, region of origin, price of a drink, exposition of a drink for sales and information on sites for specialists or producers, etc.) The focus is on specifically listing, what will not be considered advertising, rather than providing exemptions for some types of advertisements. The control and decisions regarding compliance with the Law fall under jurisdiction of the Drug, tobacco and alcohol control department (NTAKD), which in case of observed alcohol advertisement on electronic media intended for the Lithuanian market, can issue a notification and ask court to order the removal of alcohol advertising from the information service provider. The courts are obliged to provide decision regarding permission or refusal to remove advertising within 3 days, and continued legal procedures in case of dispute, are prescribed within the Law. This, however, concerns only cases when advertising is intended for the Lithuanian market, and disregarding the origin of advertising.
– to reduce availability of alcoholic beverages through taxation;
– to ensure through State regulation measures the State’s control of alcohol, protection and strengthening of the health of the population and funding of the programmes of education for minors;
– to extend priority to production of alcoholic beverages by natural fermentation and import and sale thereof;
– to limit promotion of sale and consumption of alcoholic beverages;
– to prohibit the means of promotion of buying and consumption of alcoholic beverages by youth;
– to encourage legal persons who are engaged in the alcohol business to join in implementing the state alcohol control policy;
– to increase public information regarding the issues of the social and economic harm inflicted on health and economy through the consumption of alcohol;
– to sponsor action programmes of health and temperance societies and thus augment the number of people who don’t consume alcoholic beverages;
– to promote the production and sale of non-alcoholic beverages;
– to support planning of an alcohol-free living environment. It shall be permitted to engage in retail trade in alcoholic beverages in retail establishments and catering established in multi-family dwellings;
– to promote scientific research and dissemination of information concerning the harm caused to health by consumption of alcohol;
– to strengthen the cooperation with other Member states of the European Union and international organizations regarding the issues of the reduction of the consumption of alcohol. (Article 3, Law on Alcohol Control).
The amendments prohibiting alcohol advertising in the Republic of Lithuania came into force January 1st, 2018. The link to the Alcohol Control Law (only in Lithuanian language): https://www.e-tar.lt/portal/lt/legalAct/TAR.9E5C5C16B6E6/jaCBdtBuSM
Additionally, The Lithuanian Brewers Association signed its Brewers self-regulation code in December 2004.
These are the main principles of the Alcohol Control Policy set down in the Law on Alcohol Control:
|Table 1||Statutory Alcohol marketing regulations in Lithuania||Coverage|
|ALKOHOLIO KONTROLĖS (LAW ON ALCOHOL CONTROL)||TV, radio, outdoor, print, sponsoring, promotional items|
|Law on Advertising||Since January 2018 Lithuania has a total alcohol marketing ban|
|Table 3 Labelling information||Description||none|
|Health warnings:||Legally binding|
|Table 4 Non-statutory Alcohol marketing regulations in Lithuania||Coverage|
|Lithuanian Brewers Association, Brewers self-regulation code (December 2004)||To be updated|
For older information on alcohol marketing regulations in Lithuania, please take a look at Lithuania’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.