Finland

This page contains information on statutory alcohol marketing 
regulations in Finland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Finnish regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

 



Table 1Statutory Alcohol marketing regulations in FinlandCoverage
justicebnwAlkoholilaki 1994/1143 (The Alcohol Act, latest update in 2015)TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items, marketing on the spot
Table 2 Regulations per mediumType of restrictions
TVTelevisionBan on direct and indirect advertisement or otherwise promotion of the sales of strong alcoholic beverages (Section 33 The Alcohol Act)
Content and volume restrictions for mild alcoholic beverages (Section 33 The Alcohol Act)
Youth protection policy (Section 33 The Alcohol Act)
Ban on alcohol advertising between 7 am and 10 pm (Section 33 The Alcohol Act)
RadioMusic-Radio-iconIdem
Outdoor marketingOutdoor AdvertisingBan on direct and indirect advertisement or otherwise promotion of the sales of strong alcoholic beverages (Section 33 The Alcohol Act)
Content and volume restrictions for mild alcoholic beverages (Section 33 The Alcohol Act)
Youth protection policy (Section 33 The Alcohol Act)
Printed mediaPrint mediaIdem
CinemaCinemaIdem
Ban on alcohol advertising in movies that are allowed for children under 18 years (Section 33 The Alcohol Act)
Internet/digital mediaOnlineBan on certain forms of alcohol marketing common in new media: using games, lotteries and contests; use of textual or visual content produced by consumers of content intended to be shared by consumers (since 2015)
Promotional itemssales promotionsRestrictions: It is forbidden to offer two or more alcoholic drinks or packages in a lower price in retail or premise. Advertising a sale price for an alcoholic drink or package that lasts less than two months is banned outside the retail or premise (article 33a The Alcohol Act).
(Sports) sponsorshipsponsorshipBan on direct and indirect advertisement or otherwise promotion of the sales of strong alcoholic beverages (Section 33 The Alcohol Act)
Content and volume restrictions for mild alcoholic beverages (Section 33 The Alcohol Act)
Youth protection policy (Section 33 The Alcohol Act)
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in FinlandCoverage
Panimoalan
alkoholijuomien
vastuullisen
markkinointiviestin
nän ohjeet (Brewing industry`s
guidelines for
responsible alcohol
marketing
communications)
TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items, marketing on the spot, packages. However, because of the very strong statutory regulation, non-statutory industry self regulation is practically non existent in Finland.

The following document contains an in depth overview of alcohol marketing regulations in Finland: alcohol-marketing-regulations-Finland.pdf

For even more (but older) information on alcohol marketing regulations Finland, please take a look at Finland’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.