EUCAM, Daryna Novikova Msc, January 2026 IntroductionIn the context of the alcohol industry, corporate social responsibility (CSR) refers to voluntary initiatives undertaken by companies to promote a socially responsible image, often framed as efforts to reduce alcohol-related harm or support community well-being (Babor & Robaina, 2013). Unlike independent or government-funded public health interventions, however, alcohol … Continue reading Corporate Social Responsibility in the Alcohol Industry: Content, Purpose and Impact of SAPROs Targeting Young People in Europe