NZ Herald, New Zealand; 22-02-2024; By Ben Tomsett Liquor companies have been giving university students free booze in exchange for shout-outs on social media, raising concerns with police and uni bosses. Encouraging social media posts of alcoholic beverages in exchange for branded merchandise, emblazoning a Castle St flat with logos, handing out sample drinks at Tent … Read More →
Business World, 19-02-2024; Yellow Pad; by Sally Casswell and Arianne Zamora The Philippines, as in many other countries where alcoholic beverages have been part of the culture for a long time, has been impacted by the advent of a global industry producing commercial alcohol products, and the aggressive marketing that is integral to the industry. Their … Read More →
The Drum, 19-02-2024 For The Drum’s food & drink focus week, Jonny Davis of Allied Global Marketing looks into what the booze brands are doing to capture the attentions of gen Z, famously the driest generation in… generations. There’s a reason every alcohol brand wants to connect with the gen Z audience. More accurately, there are … Read More →
The Phnom Penh Post, 14-02-2024 Advertising and social media increasingly portray alcohol as key to a fun, modern lifestyle. Some young people and impressionable adults also see rewards and prizes as genuine incentives for drinking. Advertising and social media increasingly portray alcohol as key to a fun, modern lifestyle. Some young people and impressionable adults … Read More →
www.yourstory.com; 14-02-2024 Akanksha Sarma In the absence of government regulations around social media advertising of alcohol, alcohol influencers are here to stay. As they enlighten users with engaging content, marketers are turning to influencers for brand associations. For Siddharth Krishnan, who hails from Bhilai—a small township in Chhattisgarh—drinking was a strict no-no till about … Read More →
The social affairs ministry has criticized plans to amend the law on advertising in Estonia, saying that this has unilaterally included an option to ease restrictions on alcohol advertising. ERR, News; 3-02-2024 The social affairs ministry has criticized plans to amend the law on advertising in Estonia, saying that this has unilaterally included an option … Read More →
Fortune.com; by John Kell; February 8, 2024 To pinpoint my favorite whiskey, I don’t ask the bartender at my local watering hole or the salesman at the liquor store around the corner. I turn to artificial intelligence. What’s Your Whiskey is an AI-powered platform that was launched in 2019. It asks a series of questions … Read More →
By George Ramsay, CNN; 31 January 2024 The International Olympic Committee (IOC) descended on a London bar earlier this month to make a historic announcement: for the first time, the Olympics would be partnering with a beer company. In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and … Read More →
The Drinks Business, January 2024 by By Jessica Mason The marketing strategies used in the drinks industry have started answering authenticity, sustainability and wellness trends. But which techniques are truly leading the way? db finds out. In 2024, the global drinks industry is expected to generate a value addition of €223.80 billion, according to the Digital Agency Network … Read More →
IAS 29-01-2024