Authors: Sally Casswell & Jia Fang ZhangTitle: Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal studyJournal: Addiction, 1998, 93 (8), 1209-1217.  Abstract Objective: To examine the impact of adolescent’s degree of liking alcohol advertisements and their brand allegiance (“having a favourite alcohol brand”) at age 18 on the beer consumption at age Read More →

Author: Thomas N. Robinson, Helen L. Chen, Joel D. Killen Title: Television and Music Video Exposure and Risk of Adolescent Alcohol Use Journal: Pediatrics, 1998, 102. Abstract Objective: The study examines whether media exposure affects alcohol use in adolescents during a 18-month follow-up. Design: Prospective cohort study (longitudinal study). The respondents reported the hours of television, music video, videotape viewing, Read More →

Authors: Gary M. Connolly, Sally Casswell, Jia-Fang Zhang, Phil A. Silva Title: Alcohol in the mass media and drinking by adolescents: a longitudinal study Journal: Addiction, 89(10), 1255-1263 Abstract Data from a longitudinal study carried out in Dunedin, New Zealand, were used to investigate associations between alcohol consumption at age 18 years and alcohol-related mass media communications recalled at Read More →

Author: Martyn Duffy Title: Measuring the Contribution of Advertising to Growth in Demand: An Econometric-Accounting Framework Journal: First published in: International Journal of Advertising, 1989, 8 (2), 95-110. Abstract Objective: To evaluate the effect of advertising expenditures compared to price and income on alcohol consumption in the UK during 1964 and 1983. Design: econometric study Participants: national expenditure figures of alcohol Read More →