While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests … Read More →
Author: Olivia Belt, Korene Stamatakos, Amanda J. Ayers1 Victoria A. Fryer, David H. Jernigan and Michael Siegel Title: Vested interests in addiction research and policy. Alcohol brand sponsorship of events, organizations and causes in the United States, 2010–2013 Journal: Addiction, 109: 1977–1985. doi: 10.1111/add.12727 Abstract Background and Aims: There has been insufficient research attention to the alcohol industry’s … Read More →
A new American study finds that underage drinkers are more likely to choose alcohol brands that sponsor sports, music, and entertainment events. The authors consequently ask for alcohol research, practice and policy to pay more attention to this highly prevalent form of alcohol marketing. The study, published in the journal Addiction, examines sponsorships of organizations … Read More →