With tightening regulations on alcohol marketing, alcohol producers develop new initiatives to make customers aware of their brands and products. One such recent development is the use of Corporate Social Responsibility to build on the image of the companies. This boiles down to alcohol producers claiming to take responsibility in informing customers about responsible drinking behaviour through the use of education. A challanging new development that takes with it certain dangers that are discussed in this report.
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Irish public broadcaster RTE recently aired a program dedicated about the current critical uproar about drinks producer Diageo funding the public health campaign 'Stop out-of-control-Drinking.' The above video gives an introduction to these current events, followed by a discussion between Fergus Finlay, Barnardos CEO and chair of Stop Out Of Control Drinking campaign, and Senator Jillian VanturnHout, a children's rights campaigner who's published an open letter criticizing Diageos involvement in the campaign, undersigned by more then 50 individuals and organizations in the health sector. See also: Campaigner admits 'gap in credibility over funding from Diageo', the Independent (03/20/15) Alcohol giants are part of the problem - not the solution, the Independent (03/19/15) Varadkar urged to make his position clear on alcohol awareness campaign, Irish Examinar (03/18/15) Former tobacco lobby group hired by Diageo anti-alcohol campaign, the Independent (03/10/15)