While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But a new research abstract to be presented at the Pediatric Academic Societies 2016 Meeting showing how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests … Read More →
The National Market and Competence Commission has fined the Mediaset TV company €653,456 for allowing alcohol advertisements to be shown on TV before the watershed. In Spain the watershed to protect children and youth from alcohol ads is between 8.30pm and 6am the following day. Spanish regulations do allow ads for alcohol products with strength of less than … Read More →
Author: Alan W. Stacy, Jennifer B. Zogg, Jennifer B. Unger, Clyde W. DentTitle: Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol UseJournal: American Journal Health Behaviour, 2004, 28 (6), 498-509. Abstract Objective: The study examines whether the exposure to television alcohol advertisements affects adolescents’ alcohol use. The study differs from most other studies by measuring the exposure to … Read More →