The Russian Ministry Communications has said it’s willing to lift the ban of alcohol marketing in newspapers and magazines. Deputy Minister of Communications and Mass Media Alexei Wolin first spoke of this option at recent congress of the National Association of Broadcasters. This new stance is surprising as the alcohol marketing ban was only introduced … Read More →
Econometric studies by Saffer and colleagues suggest that overall bans of alcohol marketing can be successful in decreasing the total alcohol consumption among adolescents. In accordance with this, in its European Action Plan (2011) the WHO recommends a total ban on alcohol advertising in Europe. The new factsheet describes the competence of the European Union … Read More →
With tightening regulations on alcohol marketing, alcohol producers develop new initiatives to make customers aware of their brands and products. One such recent development is the use of Corporate Social Responsibility to build on the image of the companies. This boiles down to alcohol producers claiming to take responsibility in informing customers about responsible drinking … Read More →