EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we … Read More →
A new American study finds that underage drinkers are more likely to choose alcohol brands that sponsor sports, music, and entertainment events. The authors consequently ask for alcohol research, practice and policy to pay more attention to this highly prevalent form of alcohol marketing. The study, published in the journal Addiction, examines sponsorships of organizations … Read More →