This review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption. Gap in the literature It has been well established by various studies that exposure to alcohol advertising affects the drinking behaviour of young … Read More →
This Fact Sheet examines both long term and short term effects of exposure to alcohol marketing on the drinking behavior of youngsters. The effects of alcohol advertising and marketing on drinking behavior of young people has been more and more extensively studied over the past few years. Evidence has grown stronger that especially exposure to … Read More →
While there has been a multitude of research on the various ways and media of alcohol marketing and their effects on young people, research on alcohol marketing in the cinema has only recently taken off. This fact sheet covers the prevalence, range and effects of alcohol marketing in the cinema as proven in recent studies … Read More →
Alcohol use among children and adolescents is of particular concern to policy makers, since these youngsters are facing disproportional physical and social alcohol related harm (Boelema et al 2009). There is increasing evidence that exposure to media and alcohol marketing is associated with the likelihood that adolescents will start to drink alcohol, and with increased … Read More →