Research suggest that YouTube music videos promote positive associations with alcohol use. In the study “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos, researchers examine and describe the portrayal of alcohol content in popular YouTube music videos. This study shows that several alcohol companies adopt marketing strategies Read More →

Authors: Jo Cranwell, Rachael Murray, Sarah Lewis, Jo Leonardi-Bee, Martin Dockrell, John Britton Title: Adolescents’ exposure to tobacco and alcohol content in YouTube music videos Journal: Addiction, 2015; 10.1111/add.12835 Abstract: Aims: To quantify tobacco and alcohol content, including branding, in popular contemporary YouTube music videos; and measure adolescent exposure to such content. Design: Ten-second interval content analysis of alcohol, tobacco Read More →