Non-Governmental Organizations (NGOs) have a determinant role to play in preventing alcohol initiation and reducing alcohol related harm, especially in vulnerable groups such as women and youth. A new tool has been published to help NGOs monitor alcohol marketing. 

NGOs can call for and help governments in adjusting their policies to improve the health of their populations through their active participation in public health activities. Reducing the population’s exposure to alcohol marketing can improve health and welfare. The tool published by the Norwegian organisation Forut can be downloaded here: "Monitoring Alcohol Marketing MARK – a tool for NGOs"