According to Russian RMAA Group, the prohibition on any advertising for beer has been eased because of the upcoming Football World Cup Championship in 2018. Did the FIFA exert such pressure that alcohol marketing is relaxed for 3 years – as part of the agreement with sponsors? In 2018, the Football World Cup will be organised in Russia. According to the Russian RMAA … Read More →
NGOs issue complaint to French government: Carlsberg and UEFA are deliberately circumventing French law during EURO 2016 and in doing so they are exposing alcohol ads to millions of children. Aggressive alcohol marketing reaches 1.9 billion people Carlsberg is one of ten official sponsors of the month-long UEFA EURO 2016, the quadrennial men’s football … Read More →
EUCAM signalised new trends in alcohol marketing in a youth friendly sporting context in 8 European countries. The recent FIFA World Cup in 2014 was an excellent opportunity for alcohol producers worldwide to promote their products and experiment with new media strategies. A frequency analysis suggests an alcohol brand reference was visible every minute during … Read More →