EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we … Read More →
One of the undeniable powers of social media is its ability to influence people and their behaviors. This is especially true, a Michigan State University study finds, when it comes to alcohol use. MSU researchers found that when participants in a study were exposed to ads touting beer, as opposed to those selling bottled water, … Read More →
11 May 2014 Australian researchers argue that the alcohol industry uses social media to get around advertising regulations and to let consumers mount their marketing pitch for them. This conclusion follows a content analysis of the activity of the top 20 alcohol brands on Facebook in Australia. The new research, executed by Dr. Nicholas Carah … Read More →
Authors: Megan A Pumper and Megan A Moreno Title: Identifying High-Risk Alcohol Users Among First-Year College Students: Attitude, Intention, and Facebook Journal: J Alcoholism Drug Depend 1: 128. doi:10.4172/2329-6488.1000128 Abstract Purpose: It is challenging to identify older adolescents at risk for alcohol dependence. This study investigated first-year college students who scored as high-risk alcohol users (HAU), and examined their alcohol use … Read More →
Authors: Brad Ridout, Andrew Campbell & Louise Ellis Title: ‘Off your Face(book)’: Alcohol in online social identity construction and its relation to problem drinking in university students Journal: Drug and Alcohol Review (January 2012), 31, 20–26 Abstract Introduction and Aims: Alcohol is a key component of identity exploration for many young people, yet few studies have investigated identity construction in … Read More →