heineken-sports-2-big_2-1 The New Zealand Government has been advised to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum concluded after a two-year inquiry that the total cost of alcohol-related harm in New Zealand was "enough to justify further restrictions on alcohol advertising and sponsorship". Justice Minister Amy Adams and Associate Health Minister Peter Dunne issued a media release only last week, nearly two months after receiving a final report from their Ministerial Forum on Alcohol Advertising and Sponsorship. Rather than welcome the recommendations of the Ministerial Forum or even thank them for their hard work, Alcohol Action NZ accuses the ministers of political-delay-speak, suggesting the report “raises a number of questions…”, that the issues are “complex”, and that it is now “important to consult”. Professor Doug Sellman, medical spokesperson for Alcohol Action NZ said, “alarm bells should ring very loudly when an eagerly anticipated government sponsored report is made public either after Parliament rises for a recess, or just before a major national holiday such as Christmas. The timing of Adams and Dunn’s response ticks both boxes”. Professor Jennie Connor, another Alcohol Action NZ medical spokesperson, also expressed her concern at the media statement. She said “The statement gave a strong signal of feet-dragging delay from the government. Despite the on-going exposure of children in communities saturated with alcohol outlets and advertising, the Ministers are talking of starting some new investigations. They think “a thorough quantification of the implications” is necessary and they will “consult with organisations and community groups””. “We were given the clear impression that this Ministerial Forum, which had wide representation, had consulted with stakeholders and communities before making their recommendations” she said. Source: Alcohol Action NZ 12/18/14 The Report by the Ministerial Forum can be read here>> The reaction by Ministers Adams and Dunne can be read here>>

Alcohol marketing regulations in Europe How effective are they De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations.

Key points of the fact sheet are:

 Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.  Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.  When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.  Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.  Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.  Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.

The full fact sheet can be downloaded and read here