Author: Michael Siegel, Craig S. Ross, Alison B. Albers, William DeJong , Charles King, Timothy S. Naimi, David H. Jernigan Title: The relationship between exposure to brandspecific alcohol advertising and brand-specific consumption among underage drinkers – United States, 2011–2012 Journal: The American Journal of Drug and Alcohol Abuse, DOI: 10.3109/00952990.2015.1085542 (full text freely available) Abstract Background: Marketing is increasingly recognized as Read More →

Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don’t advertise Read More →