The Local Government Association of the U.K. has renewed a push for alcohol producers to label beverages with caloric information. The association says the labels are necessary because the public is largely unaware of the amount of empty calories in alcohol, which may be related to high obesity levels in the country. Associations Now reports Read More →

A complaint about irresponsible alcohol advertising has been upheld by the Advertising Standards Authority (ASA) following a complaint made by the Youth Alcohol Advertising Council, a group of young people working with the charity Alcohol Concern. Heineken UK Ltd has been told their YouTube advert for Strongbow breached responsible advertising regulations. The Youth Alcohol Advertising Read More →

EUCAM signalised new trends in alcohol marketing in a youth friendly sporting context in 8 European countries. The recent FIFA World Cup in 2014 was an excellent opportunity for alcohol producers worldwide to promote their products and experiment with new media strategies. A frequency analysis suggests an alcohol brand reference was visible every minute during Read More →