According to Russian RMAA Group, the prohibition on any advertising for beer has been eased because of the upcoming Football World Cup Championship in 2018. Did the FIFA exert such pressure that alcohol marketing is relaxed for 3 years – as part of the agreement with sponsors? In 2018, the Football World Cup will be organised in Russia. According to the Russian RMAA … Read More →
NGOs issue complaint to French government: Carlsberg and UEFA are deliberately circumventing French law during EURO 2016 and in doing so they are exposing alcohol ads to millions of children. Aggressive alcohol marketing reaches 1.9 billion people Carlsberg is one of ten official sponsors of the month-long UEFA EURO 2016, the quadrennial men’s football … Read More →
A new systematic literature study by the Institute of Alcohol Studies (IAS) concludes that international studies found a significant link between sports sponsorship and increased alcohol consumption, including among schoolchildren. In Ireland this news has drawn attention back to earlier cancelled plans by the government to ban alcohol sports sponsorship. The study, authored by IAS … Read More →
The proposed ban on alcohol branded sports sponsoring is expected to be dropped. Health Minister Leo Varadkar said a ban would be desirable, “but only if other sponsorship was found and if it was practical to do so.” Irish public broadcaster RTÉ reports that the plans are expected to be dropped following discussions between several … Read More →
Leading UK doctors are demanding a ban on alcohol firms sponsoring sports clubs and events because the “outrageous” practice is fuelling underage drinking. In a letter published in the Guardian on Boxing Day, the signatories state that alcohol sponsorship of sport has become “as commonplace as advertising for cereal or soap powder”. The letter is … Read More →
The New Zealand Government has been advised to end alcohol sponsorship of sports clubs and ban any advertising of beer, wine and spirits during televised matches by a ministerial forum. The forum concluded after a two-year inquiry that the total cost of alcohol-related harm in New Zealand was “enough to justify further restrictions on alcohol … Read More →
An analysis of the top ten sport clubs of the five most popular sports showed that alcohol sport sponsorship is highly prevalent in Germany. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports showed that In Denmark sport sponsorship by the alcohol industry is mainly focused on football clubs. Carlsberg is the top sponsor, Royal Unibrew second. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet … Read More →
An analysis of the top ten sport clubs of the five most popular sports in the Netherlands showed that more than half were sponsored by alcohol producers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports in Bulgaria showed only one professional club of the 50 is sponsored by an alcohol brand. This fact sheet summarizes the results of research conducted in the AMMIE project. The full report can be downloaded and read here