Brussels, 27 September. Today, nearly 40 childrens’ rights, family, consumer, public health, alcohol control, and medical organisations launched a joint call to Members of the European Parliament for ambitious action to free Europe’s children, youth and parents from aggressive marketing of products harmful to health and future well-being. Europe is facing a childhood obesity epidemic Read More →

  EUCAM is constantly looking out for interesting scientific publications on the subject of alcohol marketing in the broadest sense. A number of articles that have been published over the last six months prompted us to disseminate their conclusions in news articles. However, there has been such a great number of important studies that we Read More →

A new systematic literature review on how the alcohol industry attempts to influence marketing regulations, concludes that the alcohol industry’s political activity is more varied than previously thought. According to the research there are considerable commonalities between tobacco and alcohol industry political activity. Data extraction from seventeen papers showed that the alcohol industry’s opposition to Read More →

Author: Nathan Critchlow, Crawford Moodie, Linda Bauld, Adrian Bonner & Gerard Hastings Title: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults Journal: Drugs: Education, Prevention and Policy (2015): 1-9 Abstract Aims: To explore the association between awareness of traditional and digital marketing, participation Read More →

ANCs draft bill promising to ban alcohol advertising in South Africa may be crossed through after intensive lobbying by the alcohol industry. Instead the political party is now calling for stricter regulations on alcohol outlets. South African newspaper The Saturday Star reports that the alcohol industry’s protests against ANCs plans did not fall on deaf Read More →

President Hollande told the wine world meeting in Bordeaux that the law Evin must first be preserved. This was the demand for weeks of the whole health community since the vote of an amendment seriously questioning it. Fortunately, all parliamentarians are not subservient to the lobby of alcohol! While MPs will debate in plenary of Read More →

Author: Michael J. Messina &John F. Wellington Title: Alcohol, Advertising and the Theory of Exchange Journal: Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, pp 277-281 Abstract This paper is a report of the results of a different approach to examining the relation between the promotion through advertising of the alcohol beverage Read More →