Washington, D.C., April 18, 2017 (PAHO/WHO) – Countries can improve public health by regulating the marketing of alcoholic beverages to reduce its consumption and related harms, and the Pan American Health Organization has developed new principles for countries to consider in developing these regulations. The new PAHO publication, “Technical note: Background on alcohol marketing regulation Read More →

Authors: Monika Arora, Abha Tewari, Shalini Bassi, Kavita Chauhan, Shikha Bhasin, Ann-Sofie Bakshi, and Sven Andréasson Title: Exploring perceptions of alcohol use in two Indian states: A qualitative study from Delhi and Haryana, India  Journal: International Journal of Alcohol and Drug Research Abstract: Aims: To explore perceptions and determinants influencing alcohol consumption, with a view Read More →

The more brand-specific alcohol advertising that young drinkers are exposed to, the higher their consumption of those brands, according to a new study led by researchers from the School of Public Health and School of Medicine. The study, in the Journal of Studies on Alcohol and Drugs, found an association between past-year exposure to advertising, measured Read More →

Author: Timothy Naimi, Craig Ross, Michael Siegel, William de Jong & David Jernigan Title: Amount of televised alcohol advertising exposure and the quantity of alcohol consumed by youth Journal: Journal of studies on alcohol and drugs (2016), 77(5), 723-729 Abstract Aims: Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of Read More →

Author: Gary B. Wilcox, Eun Yeon Kang & Lindsay A. Chilek Title: Beer, wine, or spirits? Advertising’s impact on four decades of category sales Journal: International Journal of Advertising: The Review of Marketing Communications, Published online: 17 Mar 2015. Abstract This article provides an analysis of the relationship between annual advertising expenditures and sales, using a time Read More →

Author: DL Borzekowski, CS Ross, DH Jernigan, W DeJong, M. Siegel Title: Patterns of media use and alcohol brand consumption among underage drinking youth in the United States. Journal: J Health Commun. 2015;20(3):314-20. doi: 10.1080/10810730.2014.965370. Epub 2015 Jan 28. Abstract This study investigated whether underage drinkers with varied media use patterns differentially consume popular brands of Read More →

Author: Henry Saffer, Dhaval Dave and Michael Grossman Title: A Behavioral Economic Model of Alcohol Advertising and Price Journal: First published online in Health Economics, doi: 10.1002/hec.3186. Abstract This paper presents a new empirical study of the effects of televised alcohol advertising and alcohol price on alcohol consumption. A novel feature of this study is that the Read More →

Authors:En-Yi Lin, Sally Caswell, Ru Quan You, Taisia Huckle Title: Engagement with alcohol marketing and early brand allegiance in relation to early years of drinking Journal: Addiction Research & Theory Abstract Background: This study aimed to examine the relationship between measures of awareness to marketing and drinking among a sample of young people in New Zealand. The sample Read More →