AB Inbev brand Bud Light has struck a partnership with Snapchat, the photo and video sharing app with more than 200 million users, of which over 70% is below the age of 25. The social media application has been making advertising deals with many big companies over recent years. However, Bud Light is the first … Read More →
EUCAM signalised new trends in alcohol marketing in a youth friendly sporting context in 8 European countries. The recent FIFA World Cup in 2014 was an excellent opportunity for alcohol producers worldwide to promote their products and experiment with new media strategies. A frequency analysis suggests an alcohol brand reference was visible every minute during … Read More →