Ukraine

This page contains information on statutory alcohol marketing regulations in Ukraine (table 1); a description of the restrictions per medium (table 2) and labelling information (table 3). 

 


Table 1Statutory Alcohol marketing regulations in UkraineCoverage
justicebnwAdvertising ActTV and radio

Table 2 Statutory regulations per mediumType of statutory restrictions
TVTelevisionBan on advertising for alcoholic beverages between 06:00 am and 23:00 pm (Article 22 (2) Advertising Act)
Content restrictions (Article 22 (3) Advertising Act)
Youth protection policy (Article 22 (3) Advertising Act)
RadioMusic-Radio-iconBan on advertising for alcoholic beverages between 06:00 am and 23:00 pm (Article 22 (2) Advertising Act)
Content restrictions (Article 22 (3) Advertising Act)
Youth protection policy (Article 22 (3) Advertising Act)
Outdoor marketingOutdoor AdvertisingNone
Printed mediaPrint mediaBan on advertising of alcoholic beverages on front and back pages of newspapers, on front and back covers of magazines and other publications, by means of internal advertising, advertising on transport, through actions of advertising character (except for special exhibition arrangements). (Article 22 (2) Advertising Act).
CinemaCinemaNone
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipThe sponsoring of TV, radio broadcasting, theatre and concert, sports and other events with the use of trademarks for goods and services, other objects of intellectual property right, under which alcoholic beverages are produced shall be permitted (Article 22 (4, 6) Advertising Act)

Table 3 Labelling informationDescriptionLegally binding or self-regulation 
Health warnings:“Alcohol abuse causes damage to your health”. Each warning shall be given at least 15 percent of the total area (amount) of advertising and be in contrasting color against its background.Legally binding (Article 22 (7) Advertising Act).pregnancywhite
Ingredients/nutritional informationNo

Table 4 Non-statutory Alcohol marketing regulations in UkraineCoverage
No information available