Slovak Republic

This page contains information on statutory alcohol marketing regulations in the Slovak Republic (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Slovak regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

 


Table 1Statutory Alcohol marketing regulations in the Slovak RepublicCoverage
justicebnwZákon o reklame a o zmene a doplnení niektorých zákonov 147/2001 (Advertising Act)Advertising of alcoholic beverages: spirits/liquors, wine, beer and other beverages
which contains more than 0,75% Alcohol by Volume
498/2009 Z.z.
ZÁKON, ktorým sa mení a dopĺňa zákon č. 308/2000 Z.z. o vysielaní a retransmisii a o zmene zákona č. 195/2000 Z.z. o telekomunikáciách v znení neskorších predpisov a o zmene a doplnení niektorých zákonov
(Act on Broadcasting and retransmission)
Broadcasting (tv, radio: advertising, teleshoping, sponsoring etc.) in relation to all alcoholic beverages. This Act implements the AVMSD.
Table 2 Statutory regulations per mediumType of statutory restrictions
TVTelevisionContent restrictions (§5 (1) Advertising Act)
Content restrictions: An on-demand audiovisual media service, a programme service and the elements thereof shall not explicitly or implicitly promote alcoholism or trivialize the consequences of alcohol use (Section 19 Act on Broadcasting and retransmission)
Content restrictions: A spot for a programme in a television programme service shall not include excerpts from
works depicting scenes of .. or images, which
could give the impression of implicitly promoting alcoholism.. (Section 19 (2) Act on Broadcasting and retransmission)
Content restrictions: media commercial communications shall not encourage immoderate consumption of alcoholic beverages (Section 31a Act on Broadcasting and retransmission)
The broadcasting of advertising and teleshopping for alcoholic beverages except beer
and wine shall be prohibited between 6:00 a.m. and 10:00 p.m. The broadcasting of
advertising and teleshopping for wine shall be prohibited between 6:00 a.m. and 8:00 p.m.”. (Section 33 (1) Act on Broadcasting and retransmission)
Youth protection (§5 (2) Advertising Act; Section 31a Act on Broadcasting and retransmission)
RadioMusic-Radio-iconContent restrictions (§5 (1) Advertising Act)
Content restrictions: An on-demand audiovisual media service, a programme service and the elements thereof shall not explicitly or implicitly promote alcoholism or trivialize the consequences of alcohol use (Section 19 Act on Broadcasting and retransmission)
Content restrictions: media commercial communications shall not encourage immoderate consumption of alcoholic beverages (Section 31a Act on Broadcasting and retransmission)
The broadcasting of advertising and teleshopping for alcoholic beverages except beer
Youth protection (§5 (2) Advertising Act; Section 31a Act on Broadcasting and retransmission)
Outdoor marketingOutdoor AdvertisingTo be updated
Printed mediaPrint mediaTo be updated
CinemaCinemaTo be updated
Internet/digital mediaOnlineTo be updated
Promotional itemssales promotionsTo be updated
(Sports) sponsorshipsponsorshipContent restrictions (Section 19 Act on Broadcasting and retransmission)
Youth protection (Section 31a Act on Broadcasting and retransmission)
Table 3 Labelling informationDescriptionLegally binding or self-regulation 
Health warnings:Nopregnancywhite
Ingredients/nutritional informationPotravinový kódex - Tretia časť 25. hlava - Nápoje (Food Codex regulating labelling of beer (alcohol volume, sugar content, energy information, protein info, fenylalanin info))Self-regulation
Table 4 Non-statutory Alcohol marketing regulations in the Slovak RepublicCoverage
Ethical principles of advertising practice by the Slovak Advertising Standards Council (Chapter 3 Advertising of alcohol beverages)Advertisement promoting any specific alcoholic beverage, as well as an advertisement containing a general presentation of alcoholic beverages, use of alcohol or any other claim or the consumption of alcoholic beverages (Article 27 Ethical principles of advertising practice)

For more (but older) information on alcohol marketing regulations in the Slovak Republic, please take a look at Slovak Republic’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.