Romania

This page contains information on statutory alcohol marketing regulations in Romania (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); self-regulations on alcohol marketing (table 4); the complaints procedure; a summary about the Romanian regulations on alcohol marketing and exhaustive, downloadable documents from the ELSA & FASE research projects.  

Table 1 Statutory Alcohol marketing regulations in RomaniaCoverage
justicebnwDecizia 220/2011 continut audiovizual (Decision no. 220 of the 4th of May 2011 with regard to the Code regulating the contents of the audio-visual)TV and cinema
The Audio Visual Law no. 504/2002 with subsequent updates (last update in Oct 2016)Broadcast (tv, radio: advertising, sponsoring and teleshopping)
The Advertising Law no 148/2000 with subsequent updatesMass-media advertising
Government Decision 106/2002 (updated 2015) regarding the aliments labelling (including alcoholic drinks)Labelling
Order 1541/2014 of the Ministry of Agriculture, Ministry of Health and the National Authority for Consumer Protection with regard to the labelling of other drinks than beer and wineProduction and sale
Law no. 61/September 27th, 1991 (regarding the social life and public order
norms), updated in 2014
All kinds of marketing
Decision no. 128/March 30th, 1994 (regarding certain measures for ensuring
the physical and moral development conditions for schoolchildren and
students
Advertising, sale and consumption
Table 2 Regulations per mediumType of restrictions
TVTelevisionYouth protection policy (Article 12, 13 The Advertising Law no 148/2000)
Rules on classifying audiovisual productions
Content restrictions (Article 13 Youth protection policy (Article 12, 13 The Advertising Law no 148/2000)
Watershed: between 06:00 am – 22:00 pm, it is prohibited to broadcast programmes sponsored by companies whose names or trademarks are identical to the name or trademark of an alcoholic beverage. Ban on advertising for distilled alcoholic drinks between 06:00 am - 22:00 pm.
RadioMusic-Radio-iconWatershed: ban on advertising for distilled alcoholic drinks between 06:00 am - 22:00 pm.
Outdoor marketingOutdoor AdvertisingNone
Printed mediaPrint mediaBan on advertising for alcoholic drinks on the first and last page of printed magazines.
CinemaCinemaYouth protection policy (Article 12, 13 The Advertising Law no 148/2000)
Rules on classifying audiovisual productions
Content restrictions (Article 13 Youth protection policy (Article 12, 13 The Advertising Law no 148/2000)
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone (only self-regulations)
(Sports) sponsorshipsponsorshipNone
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:The advertising packages that promote products of distilled alcohol shall end with the audio and visual warning “Excessive consumption of alcohol seriously damages health (Article 134)Legally bindingpregnancywhite
Ingredients/nutritional informationIngredients are labelled (quantity and categories), alcohol concentration Legally binding (Government Decision 106/2002 (updated 2015) regarding the aliments labelling (including alcoholic drinks))
Table 4 Self-regulations on alcohol marketing in RomaniaCoverage
The Code of Advertising Practice by the Romanian Advertising Council (RAC)Promotional items
The following document contains an in depth overview of alcohol marketing regulations in Romania: alcohol-marketing-regulations-Romania.pdf For even more (but older) information on alcohol marketing regulations in Romania, please take a look at Romania's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.