Poland

This page contains information on statutory alcohol marketing  regulations in Poland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Polish regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.
Table 1Statutory Alcohol marketing regulations in PolandCoverage
justicebnwUstawa o wychowaniu w trzeźwości i przeciwdziałaniu alkoholizmowi (Act on upbringing in sobriety and counteracting alcoholism of October 26th, 1982. This link in English contains an older version)TV, radio, cinema, sponsoring, outdoor, print
Table 2 Regulations per mediumType of restrictions
TVTelevisionBan on advertising and promotion for any alcohol beverage, except for beer (Article 13(1)).
Youth protection policy & content restrictions for beer
Ban on advertising and promotion of beer between 6 a.m. and 8 p.m. except advertisement provided by an organizer of a qualified or professional sports event during such an event (Article 13(1)).
RadioMusic-Radio-iconBan on advertising and promotion for any alcohol beverage, except for beer (Article 13(1)).
Youth protection policy & content restrictions for beer
Ban on advertising and promotion of beer between 6 a.m. and 8 p.m. except advertisement provided by an organizer of a qualified or professional sports event during such an event (Article 13(1)).
Outdoor marketingOutdoor AdvertisingBan on advertising and promotion for any alcohol beverage, except for beer (Article 13(1)).
Youth protection policy & content restrictions for beer
Printed mediaPrint mediaBan on advertising and promotion for any alcohol beverage, except for beer (Article 13(1)).
Youth protection policy & content restrictions for beer
CinemaCinemaBan on advertising and promotion for any alcohol beverage, except for beer (Article 13(1)).
Youth protection policy & content restrictions for beer
Ban on advertising and promotion of beer between 6 a.m. and 8 p.m. except advertisement provided by an organizer of a qualified or professional sports event during such an event (Article 13(1)).
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipBan on advertising and promotion for any alcohol beverage, except for beer (Article 13(1)).
Youth protection policy & content restrictions for beer
Limitations on sponsoring, e.g. ban on sponsoring by manufacturer whose principle business is is manufacturing or sale of any alcoholic beverage with alcohol content from 8% to 18%
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Ban on advertising and promotion of alcohol, including beer, on a newspaper or magazine cover, on posts, billboards, and other fixed and mobile advertisement displays, unless 20% of the advertisement area is covered with visible and legible notices on the harmful effects of alcohol consumption or of ban of alcohol sale to the under aged (Article 13(1)). Legally bindingpregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in PolandCoverage
Kodeks Etyki
Reklamy- Kodeks
Reklamowy
Związku
Przemysłu
Piwowarskiego
Browary Polskie
(Standardy
Reklamy Piwa) (Code of Ethics in
Advertising - The
Advertising Code of the Union of the Brewing Industry Employers in Poland (Standards of Beer Advertising))
TV, radio, cinema, sponsoring, outdoor, print. This is an internal regulations of producers of alcohol.
Kodeks
Postępowania
Marketingowego
Przemysłu
Spirytusowego (Code of Marketing
Conduct of the Spirit
Industry)
Internet/digital media, marketing and
promotion in the
places selling
alcohol, promotion
in the place of
business, direct
marketing,
labeling and
packaging,
communication
with clients and
consumers,
naming products