In Italy six different regulations (statutory and non statutory) exist that specifically refer to alcohol marketing and advertising. The "Law on alcohol and alcohol related problems" (2001), the Ratification of the European convention on Television without Frontiers" (1991), the "Self-regulation code on TV and minors" (2002) and the "Regulations for the implementation of art. 13,15,16 of the European Directive 3 October 1989 (89/552 CEE) regarding television advertising of alcoholic beverages and tobacco and the protection of minors" (1991) are statutory codes. The "Advertising self-regulation code" (1966) and the "Ethical code issued by national public radio - TV network (Rai)" (1954) are non-statutory codes.All these rules are mainly related to alcohol advertising contents with few bans on location, time, media and type of product. The application of these rules is rather complicated, whereas for the characteristics of advertising timetable it would be fundamental to have simple and efficient procedures. For these reasons, the "Advertising Self-regulation code" is in practise the main regulation of alcohol marketing in Italy with regards to the complaint procedures. But unfortunately this code regulates only the contents of the alcohol advertising. Compared to other European countries, in Italy legislators have taken into account rather late the effects of advertising on alcohol consumption, by adopting the European Directive 89/552 regarding this issue. In 2001, the Law on Alcohol and Alcohol Related Problems included for the first time a specific article on advertising of alcoholic beverages. Nevertheless the application and the enforcement of this law is difficult because of the ill-defined sanctions and procedures.
|Table 1||Statutory Alcohol marketing regulations in Italy||Coverage|
|LEGGE QUADRO IN MATERIA DI ALCOL E PROBLEMI ALCOL CORRELATI (LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)||TV, radio, cinema, print|
|RATIFICA E APPLICAZIONE DELLA CONVENZIONE EUROPEA SULLA TELEVISIONE TRANSFRONTAL IERA (RATIFICATION AND IMPLEMENTATION OF THE EUROPEAN CONVENTION ON TELEVISION WITHOUT FRONTIERS - LAW N. 327/1991)||TV|
|CODICE DI AUTOREGOLAM ENTAZIONE NEI RAPPORTI TRA TELEVISIONE E MINORI (SELF-REGULATION CODE ON TELEVISION AND MINORS (approved in 1997 and later included in Law 112 2004)||TV, radio|
|REGOLAMENTO CONCERNENTE L'ATTUAZIONE DEGLI ARTICOLI 13, 15 E 16 DELLA DIRETTIVA EUROPEA 89/552 CEE RELATIVI ALLA PUBBLICITA' TELEVISIVA DEI RPDOTTI DEL TABACCO E DELLE BEVANDE ALCOLICHE ED ALLA TUTELA DEI MINORENNI (REGULATIONS FOR THE IMPLEMENTATION OF ARTT. 13,15,16 OF THE EUROPEAN DIRECTIVE 89/552 CEE REGARDING TELEVISION ADVERTISING OF TOBACCO AND ALCOHOLIC BEVERAGES AND THE PROTECTION OF MINORS MINISTERIAL DECREE N. 425/1991)||TV|
|Table 3 Labelling information||Description||Legally binding or self-regulation|
|Table 4 Non-statutory Alcohol marketing regulations in Italy||Coverage|
PUBBLICITARIA (ADVERTISING SELFREGULATION
48th edition, in force
since 8 June
2009 (First edition
|TV, radio, cinema, outdoor, print|
The following document contains an in depth overview of alcohol marketing regulations in Italy: alcohol-marketing-regulations-Italy.pdf For even more (but older) information on alcohol marketing regulations in Italy, please take a look at Italy's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.