Italy

This page contains information on statutory alcohol marketing
regulations in Italy (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; a summary about the Italian regulations on alcohol marketing and exhaustive, downloadable documents from the ELSA & FASE research projects.

 



Table 1Statutory Alcohol marketing regulations in ItalyCoverage
justicebnwLEGGE QUADRO IN MATERIA DI ALCOL E PROBLEMI ALCOL CORRELATI (LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)TV, radio, cinema, print
RATIFICA E APPLICAZIONE DELLA CONVENZIONE EUROPEA SULLA TELEVISIONE TRANSFRONTAL IERA (RATIFICATION AND IMPLEMENTATION OF THE EUROPEAN CONVENTION ON TELEVISION WITHOUT FRONTIERS - LAW N. 327/1991)TV
CODICE DI AUTOREGOLAM ENTAZIONE NEI RAPPORTI TRA TELEVISIONE E MINORI (SELF-REGULATION CODE ON TELEVISION AND MINORS (approved in 1997 and later included in Law 112 2004)TV, radio
REGOLAMENTO CONCERNENTE L'ATTUAZIONE DEGLI ARTICOLI 13, 15 E 16 DELLA DIRETTIVA EUROPEA 89/552 CEE RELATIVI ALLA PUBBLICITA' TELEVISIVA DEI RPDOTTI DEL TABACCO E DELLE BEVANDE ALCOLICHE ED ALLA TUTELA DEI MINORENNI (REGULATIONS FOR THE IMPLEMENTATION OF ARTT. 13,15,16 OF THE EUROPEAN DIRECTIVE 89/552 CEE REGARDING TELEVISION ADVERTISING OF TOBACCO AND ALCOHOLIC BEVERAGES AND THE PROTECTION OF MINORS MINISTERIAL DECREE N. 425/1991)TV
Table 2 Regulations per mediumType of restrictions
TVTelevisionBan on alcohol advertising in certain situations (e.g. children programmes) (Article 13 (2) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Ban on advertising for spirits between 4 and 7 pm (Article 13 (4) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Youth protection policy (Article 13 (2, 3, 5) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001; Article 15 RATIFICATION AND IMPLEMENTATION OF THE EUROPEAN CONVENTION ON TELEVISION WITHOUT FRONTIERS - LAW N. 327/1991; Article 4 (2, 4) SELF-REGULATION CODE ON TELEVISION AND MINORS; Article 2 (REGULATIONS FOR THE IMPLEMENTATION OF ARTT. 13,15,16 OF THE EUROPEAN DIRECTIVE 89/552 CEE REGARDING TELEVISION ADVERTISING OF TOBACCO AND ALCOHOLIC BEVERAGES AND THE PROTECTION OF MINORS MINISTERIAL DECREE N. 425/1991)
Content restrictions (Article 15 RATIFICATION AND IMPLEMENTATION OF THE EUROPEAN CONVENTION ON TELEVISION WITHOUT FRONTIERS - LAW N. 327/1991; Article 2 REGULATIONS FOR THE IMPLEMENTATION OF ARTT. 13,15,16 OF THE EUROPEAN DIRECTIVE 89/552 CEE REGARDING TELEVISION ADVERTISING OF TOBACCO AND ALCOHOLIC BEVERAGES AND THE PROTECTION OF MINORS MINISTERIAL DECREE N. 425/1991)
RadioMusic-Radio-iconBan on alcohol advertising in certain situations (e.g. children programmes) (Article 13 (2) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Ban on advertising for spirits between 4 and 7 pm (Article 13 (4) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Youth protection policy (Article 13 (2, 3, 5) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001; Article 4 (2, 4) SELF-REGULATION CODE ON TELEVISION AND MINORS)
Outdoor marketingOutdoor AdvertisingNone
Printed mediaPrint mediaBan on alcohol advertising in certain situations (e.g. children programmes) (Article 13 (2) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Youth protection policy (Article 13 (2, 3, 5) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
CinemaCinemaBan on alcohol advertising in certain situations (e.g. children programmes) (Article 13 (2) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Youth protection policy (Article 13 (2, 3, 5) LAW ON ALCOHOL AND ALCOHOL RELATED PROBLEMS - ART. 13 ON ALCOHOL ADVERTISING - LAW N. 125/2001)
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipNone
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in ItalyCoverage
CODICE
DELL'AUTODISCI
PLINA
PUBBLICITARIA (ADVERTISING SELFREGULATION
CODE-
48th edition, in force
since 8 June
2009 (First edition
1996)
TV, radio, cinema, outdoor, print

The following document contains an in depth (but older) overview of alcohol marketing regulations in Italy: alcohol-marketing-regulations-Italy.pdf

For even more (but older) information on alcohol marketing regulations in Italy, please take a look at Italy’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.